With the rise of the social phenomenon that is the ‘selfie’, a picture taken by you, of you and then posted up on social media sites, one cosmetic brand has decided to launch a product designed especially for these pictures.
Diorskin Star is a new foundation that makes women feel more photogenic and helps them to take the perfect selfie. It is said to capture natural light, enhance the cheekbones and eyes while eliminating dull skin, redness, shine and wrinkles.
The formula contains titanium and ‘intelligent pigments’ which Dior say ‘help diffuse natural and artificial light over the skin’.
Dior state on their website that the light bursting technology works by ‘amplifying radiance’, whilst the titanium-enriched silica beads ‘neutralise imperfections in colour and texture and correct unevenness’. It is the beads that hold the secret to how the make-up works, as they are hollow and help reflect light through the beads evenly.
The beads themselves then become a light source, which in turn makes the skin more luminous, correcting imperfections and neutralising tonal irregularities at the same time.
Edouard Mauvais-Jarvis, scientific communications director at Dior said:
“We have developed an industry first with the introduction of titanium-enriched silica beads which enables Diorskin Star foundation to release maximum light reflecting potential.
When light reaches the skin, only 10-15 per cent of the rays are reflected while the rest is absorbed. The more the light is backscattered, the more the skin is luminous.”
The French cosmetics brand spent two years developing the foundation after studies showed that around 70% of women felt their skin looked dull, lacked radiance and showed up dark circles and redness when they took selfies.
Dior tested their new foundation under several different scenarios, including natural lights and in a studio using camera flashguns.
“Our specialist researchers who are experts in skin and the optical behaviour of cosmetic ingredients worked for two years to find a way to utilise titanium in a cosmetic way. Our objective was to make the face an ideal light source, emitting the largest amount of the purest light to be luminous,” said Mauvais-Jarvis.
As well as titanium beads, Diorskin Star contains active ingredients including plant-based compounds such as liquorice extract that improves microcirculation, prevents a build-up of haemoglobin and results in less redness close to the surface of the face.
Diorskin Star costs £32, is available in a wide range of shades to create custom tone for any skin. The French cosmetics brand has signed up Hollywood actress Natalie Portman to front their new campaign.