Michael Bublé’s certainly no idiot is he?! As soon as he set eyes on the beautiful Argentinian actress Luisana Lopilato, when she featured in one of his music videos, he dated her, then married her. And although the 25-year-old actress could have rested on the back of his singing career, she decided to take on a new challenge and front one of the most successful campaigns of the luxury lingerie brand Ultimo. And we have to also applaud the fantastic business sense of our very own Michelle Mone OBE, who spent two years trying to get Luisana to model for her. She must have known that the actress would be an instant hit on both sides of the Atlantic.
In the latest set of photographs released to promote Ultimo’s new luxury lingerie range – The Black Label Collection, Luisana shows us why she is such a hit with both men and women. Men love her and women want a body like hers! Well, not me obviously, I already have a body like hers….. *ahem*. The new luxury line is all set to go on sale at Harrods and House of Fraser later this month and Luisana can be seen modelling sets of matching bras and briefs which are named after famous cities in Europe. The range is aimed at making women feel ’empowered and sexy’ and I have to say, they do look gorgeous, un-fussy, classy and feminine, as if you are making a bold ‘Come and get me fella!’ statement with your undergarments!
Speaking of her new range, Michelle Mone OBE said: “I’ve always wanted to launch a collection of premium lingerie. I challenged my team to create something special, the crème de la crème of lingerie. After reading the Fifty Shades Of Grey series I knew that women would be pining for these kind of designs. It’s the sort of lingerie you wouldn’t be afraid of taking off on a private jet.” I must remember to pack mine when I next fly away on my private jet! Austerity cuts? What austerity cuts! Back to the lingerie and Michelle Mone created the new exclusive collection with the help of some of the world’s best lingerie designers. She used the finest Italian fabrics to ensure that this new range offered ‘exquisite design and flawless detailing, meaning women across the world can treat themselves to height of luxury’.
Michelle’s new collection hits the stores in October and if previous campaigns are anything to go by, we are sure this one will be a huge success. And what with Christmas approaching, ladies should get their wish lists ready for partners, as don’t forget, we all know lingerie is not just for women, it’s for men too! As Michelle explains, “Black Label is something completely different for Ultimo and I’m excited to see the reaction from my customers. I’m sure there will be lots of happy men out there.”
Ultimo is available at www.ultimo.co.uk and leading department stores nationwide.
Photo Credit: Ultimo