Actually, Lenovo is already one of the big players in the PC manufacturing game, but the brand is still not exactly a household name.
However, all that could be set to change as the Chinese technology giant is expected to overtake its two main competitors, HP and Dell, to become the world’s number one PC manufacturer by volume.
Best known for its ThinkPad, the firm’s rise is all part of the global march on the technology market by Chinese companies. Lenovo’s position comes as a result of aggressive pricing, overseas acquisitions and taking advantage of a fast-growing home market.
And its offerings have been lauded by critics for their solid build quality, high resolution and good storage space.
Here, we take a look at some of the firm’s most popular products and new releases
Lenovo G780 17.3inch laptop
Due for release by the end of July, the G780 notebook has VeriFace, face recognition software, which gives you a fun way to log on. Combining a solid look and feel with all-round features and performance, it will set you back £569.99. This notebook is particularly expected to appeal to gamers, with its powerful new Intel integrated graphics. It also uses energy-saving techniques to protect the life of your battery.
Lenovo Ideapad Z580
Another new release for the ever-expanding Lenovo, this 15.6 inch laptop comes in a range of snazzy colours and has an RRP of £499.99. This one is all about combining style with performance. With RapidBoot technology, you can start up around 40% faster than a typical computer, so it’s great for those of us who are a little impatient. Perfect for watching movies, the OneKey Theater II system has audio-visual optimisation which gives clearer, brighter images and richer audio.
Lenovo IdeaPad Y580
Coming in at the top end of Lenovo’s ranges, at £999.99, the Y580 is available to pre order now. With a widescreen HD display, all wrapped in a stylish brushed-metal cover, this is at the top of many tech heads’ wish lists. Also booting up super quick, is has high performance graphics which make it ideal for intensive multimedia tasks, like editing videos and playing games. It also gives film lovers a big-screen experience on the go with its superior speakers and Dolby Home Theater system.
Lenovo IdeaPad S206
With a more budget-friendly price of £369.99, the S206 will definitely appeal to those who like their laptops to be on the small side without cutting out any of the aesthetic appeal. It’s the computer equivalent of opting to buy a new Mini rather than a Range Rover. Thin and stylish with a metallic finish, it has an Accutype keyboard to ensure comfortable and accurate typing and a long battery life so you can be in touch with your family and friends for even longer on the go. It’s perfect for the social media junkie.
If you do decide to opt for a Lenovo, you’ll be in good company as the firm continues to develop products targeting the consumer market, business and enterprise. Lenovo is also launching a global marketing campaign, costing £40m, the biggest single marketing spend in its history, to make sure it is the brand name on everyone’s lips.