In a massive bid to make a dent in the sales of Kindle devices from Amazon, Kobo has launched a new range of e-readers, and the company boasts that their new Kobo Arc 10 HD tablet is the best.
The Google certified Kobo Arc 10HD reader boasts a 10-inch screen, whilst the standard Kobo Aura, the traditional 6-inch e-reader features a black-and-white e-ink screen. Also making their debuts are the two Kobo Arc 7 tablets, running on Android 4.2.2 Jelly Bean with capacitive touchscreens.
Both of the new HD e-readers are powered by Nvidia Tegra chipsets, with the Kobo Arc 7 HD running a Tegra 3 1.7 GHz quad core and a Tegra 4 1.8 GHz quad core running the kobo Arc 10 HD.
And the prices are set competitively costed too, with the Kobo Arc 10HD costing £299.99, this is undoubtedly set to challenge the hugely popular 8.9-inch Kindle Fire HD from Amazon.
So what is so special about the new range from Kobo? Well, the Kobo Arc 10 HD, described by the company as being the ‘perfect companion’ in order for readers to better enjoy content from Kobo’s store of books, has an HD display with 2560 x 1600 high-definition and up to 1080p video playback. It also comes with a 1.3-megapixel HD camera facing the front, dual stereo speakers, a battery life extension from 9.5 hours to more than ten days (in reading mode), WiFi 802.11, Bluetooth 4.0, and Miracast connectivity support for Wi Fi media streaming.
As for the Kobo Arc 7 HD tablet, this comes with an impressive 1920×1200 display, up to 1080p video playback and also has a front-facing 1.3 MP HD camera, with a battery that should last for up to 8 hours. The Kobo Arc 7 HD with 16 GB retails at £159.99 with 16 GB and £189.99 with 32 GB.
Kobo state that their Kobo Arc 7 is targeted towards novice e-reader users and families. Retailing at £119.99, it is a perfectly good basic device, and comes with a 1024 x 600 display, an MTK 8125 1.2GHz quad-core processor and 8GB. It is thought that this device is set to challenge Amazon’s non HD Kindle Fire, which costs £129.
For more experienced e-reader users, finally there is the Kobo Aura 6-inch e-reader, which boasts an ‘edge to edge’ high-resolution (212 dpi) touchscreen display and even a front light for night reading. The Aura is said to be the closest you can get to reading print on paper and features a low-flash waveform screen, this is to help eliminate page refresh and ghosting. You can also expend the 4GB of storage to 32GB with a microSD card, and there is the battery life which lasts for up to two months. Set to target Amazon’s Kindle Paperwhite, which retails at £109, the Aura is priced at a competitive £119, the same price as Sony’s PRS-T2 Reader.
Michael Serbinis, chief executive of Kobo said: “Kobo remains focused on reading; a time-honoured passion that keeps people informed, lets them escape, learn about new cultures, see things from a new perspective, travel back in time, and imagine new worlds,” adding: “With magazines joining our eBookstore, a new kids experience, and the best eReading devices possible, we will help readers find more of what they love – taking them beyond the book.”
The sale of e-readers has fallen in recent years, with people tending to read content on tablets that perform other functions as well. Despite this, over 23 million devices were sold in 2011. Experts have predicted however, that this figure will fall to around 10.3 million devices by 2017.
Kobo believe that people still want a separate reading device, that is specifically geared to reading content alone, as tablets are still costly items to purchase.