For those of you who were dazzled by the all seeing eyes at Paris Fashion Week from Kenzo’s autumn/winter collection, and want to see more, your wait is over. The founders of the cutting edge Parisian based brand – Carol Lim and Humberto Leon have been busy, working on a collaboration with quirky magazine – Toilet Paper. And if the name of the magazine rings a bell, it might just be for an advertising campaign featuring a couple of models who were pinned to a board, in bright eye-catching garments, along various butterflies, beetles and ladybirds.
For those who haven’t heard of Toilet Paper, it is an experimental magazine, created and launched by (retired) satirical artist Maurizio Cattelan, photographer Pierpaolo Ferrari and art director Micol Talso.
And we reckon that the two collaborators are practically BFFs, as Kenzo duo state about the partnership: “There’s something so exciting about watching the TOILETPAPER team work. Maurizio, Pierpaolo and Micol express a huge essence of freedom in their methods and when we initially discussed the inspirations for the campaign, we were blown away by their immediate suggestions for interpretation.
As soon as the shoot began, the images evolved even more. We couldn’t have imagined better, sharper or more perfect images to represent our Fall/Winter collections and are delighted to have had the opportunity to collaborate with such an inspired group.”
So now Kenzo and Toilet Paper have teamed up again, and this time it is to launch a series of products, including iPhone cases, T-shirts and sweatshirts. Most of the items will feature the brand’s iconic all-seeing eye motif, but others are takes on typical cartoonish Americana scenes, such as slipping on a banana skin, and the American Flag, complete with the Kenzo eyes.
The label’s duo explained that their inspiration for the collaboration came from ancient Asian temples from India, Nepal, and China: “We loved that this was something you could find across all of these different cultures, and resonated in so many worlds.”
Creative directors of Kenzo since 2011, Humberto Leon and Carol Lim also founded the concept store Opening Ceremony in 2002 in New York, which was a new style of shopping environment consisting of retail spaces, showrooms, and galleries.
Opening Ceremony introduced new designers to the fashion industry from both America and abroad, and each year, a unique character of a visiting city is represented at Opening Ceremony.
The Opening Ceremony experience is based on four styles of shopping, the designer who is already established, the emerging designer, vintage collectible pieces and unique open-air markets items.
Back to the collaboration, there are five designs in the new Toilet Paper and Kenzo collaboration, and they include a kitten in a shoe, the American flag complete with the Kenzo eyes, a sliced fingernail, the hand signals, the pyjama’d foot and hand, and a dog painted with tiger stripes.
The iPhone case will retail for $55, whilst the T-shirts are priced at $145 and the sweatshirts are retailing at $295.
The new collection will be available from this month in Kenzo stores and online and at Opening Ceremony.