Erdem Pre-Fall 2012 Collection

Kate Middleton in a beautiful navy blue lace dress by Canadian designer Erdem

Kate Middleton wowed her royal fans in Canada last year when she wore a beautiful navy blue lace dress by Canadian designer Erdem. The shy 34 year from rural Canada has since then acquired a Hollywood following of A list actresses including Nicole Kidman, Michelle Williams and Diane Kruger.

Not to mention his political ladies counting amongst them Samantha Cameron and Michelle Obama nonetheless. Erdem Moralioglu says that his aim is always to make women feel pretty, confident and excited.

Nicole Kidman wearing a Ivy embroidered stretch-crepe and lace dress from Erdem Moralioglu collection

His latest collection was inspired by the French actress Jeanne Moreau as she embodies both restraint and sexuality. “I like contrast, so the bolder, brighter, pre-fall line was a reaction to my softer spring collection.” Erdem has also given some styling tips for how to wear his new collection.

“Mix it up. Take our orange lace blouse and wear it with our tweed trousers, team our floral print shirt with something unexpectedly tough, like a leather jacket or skirt.” And it seems that this designer still has a few goals to dream about that are unfulfilled, “One day I would love my store, a little London flagship somewhere.” For now, here are our selections of his latest collection from net-a-porter.com:

Ivy embroidered stretch-crepe and lace dress – £1,930

Ivy embroidered stretch-crepe and lace dress

In a sophisticated palette of black and tobacco and shot with bright-coral embroidery, Erdem’s beautiful ‘Ivy’ dress is number one on our new-season wish list. Cut with a knee-length skirt and demure neckline that showcase the designer’s flair for ladylike silhouettes, we’ll be wearing ours with molten jewelry and heels to tap the label’s ever-elegant appeal.

Tanya embroidered stretch-crepe dress – £1,650

Tanya embroidered stretch-crepe dress

With a celebrated portfolio of exquisite prints, patterns and fabrics, Erdem is universally adored for his feminine and ladylike aesthetic. This stretch-crepe dress’ knee-length silhouette is beautifully punctuated by multicolored embroidery and print, like paint on an artist’s canvas. A clutch and heels are all the additions you’ll need to complete a polished outfit.

Veronica floral-print stretch-jersey dress – £450

Veronica floral-print stretch-jersey dress

Synonymous with masterful printwork and feminine silhouettes, Erdem’s collections are a fashion-pack favourite, and this stretch-jersey dress will work hard in your wardrobe for seasons to come. Sharpen the painterly florals with a structured jacket and sleek patent-leather tote for instant urban elegance.

Cecilia lace shirt – £645

Cecilia lace shirt

Celebrated London-based designer Erdem and lace are a match made in fashion heaven, as this orange shirt proves. Touches of organza at the collar and cuffs ensure the cut stays chic and sharp. Work the brand’s look from head to toe with the printed skirt from the same collection.

Shona printed cotton pencil skirt – £520

Shona printed cotton pencil skirt

In a stand-out print from his FW12 collection, Erdem’s cotton pencil skirt is a undeniably elegant way to work fashion’s penchant for pattern and color. Embrace the brand’s contemporary femininity by styling this piece with heels and a lace top.

Cecilia floral-print silk shirt – £645

Cecilia floral-print silk shirt

Set against a black silk backdrop, Erdem’s painterly blossom print stands out beautifully. Wear this elegantly cut shirt with a tonal skirt, choosing gold jewelry and metallic-trimmed heels to maximize the floral motif.