The Kate Effect Strikes Again!

It seems a long time since the Duchess of Cambridge has been spotted out and about in the public eye, and this is probably due to her suffering from the debilitating condition of severe morning sickness or hyperemesis gravidas.

The upshot of her absence has meant that we’ve missed out on seeing her in a range of stylish clothes which have then promptly sold out, hence the media dubbed phrase ‘The Kate Effect’.

Well, we are pleased to report that the Duchess of Cambridge is feeling much better and the Kate Effect is well and truly back, as she was photographed in London wearing dresses that immediately sold out online.

Kate Middleton, Duchess of Cambridge: Getty Images

Kate Middleton, Duchess of Cambridge: Getty Images

Kate Middleton wears Naomi French Tweed & Wool Dress

The Duchess wore the Naomi French Tweed & Wool Dress, by designer brand Madderson London, to the Barlby Primary School where she went to officially went name The Clore Art Room.

The maternity dress is designed in a loose fitting smock style and features cute patterned pockets and trim on the hem.

The Clore Art Room

The Clore Art Room was named after the Clore Duffield Foundation, which has been a sponsor to the charity The Art Room, of which Kate is a royal patron. The Art Room was founded to maintain a working art room in several schools within Oxfordshire, Edinburgh and the capital. It provides art therapy to both children and young people who are facing challenging lives.

The Duchess was greeted by Turner Prize winning artist Grayson Perry, who is also a patron of the charity and opened the art space back in October.

Perry described Kate as “looking pretty chic for six months”, alluding to the Duchess’ second pregnancy.

And the label were pretty happy with the Duchess wearing their dress as well, as they posted a picture of her on their Facebook page with the statement: ‘The Duchess of Cambridge looks beautiful wearing our Naomi dress today at a visit to a London primary school!’.

Pinstripe & Pearls – Naomi French Tweed & Wool Dress


Despite the hefty price tag of £450 for the Naomi dress, as soon as pictures began to circulate of the Duchess, it promptly sold out online and the retailer’s website crashed due to overwhelming demand.

The label’s owners published a statement on the dress’s page which informed future customers that unfortunately the website had crashed but they were working to get it up and running as quickly as possible:

‘Apologies but our website is currently down due to exceptionally high traffic volumes. We’re working to resolve this as soon as possible! We’ll advise once we’re back up…’

Later on in the week the Duchess visited an event which was hosted by The Fostering Network in London to celebrate the hard work of foster carers in the UK.

getty images

Kate wore a dress from one of her favourite labels – Hobbs, and in one of her favourite styles – a shirt dress.

The Animal Shirt Dress – £50 (Reduced)

The Animal Shirt Dress had been reduced from £169 to £50 and came in two colours, brown and grey, but Kate chose the brown version. The dress featured an animal embossed print on the jacquard material and a tie-belt.


Within minutes of releasing pictures of the Duchess wearing the dress, Hobbs saw the same response as Madderson London, the dress sold out online in all sizes and even in the grey colour.

The six-month-pregnant Kate had traveled to Islington Council offices to join a tea party and talk to carers, young adults and senior fostering staff.

After the tea party she shook hands with everyone in the room then said:

“I’ve heard a huge amount about fostering, it’s really great for me to have an opportunity to speak to you.”

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