Kardashians launch their second clothing collection for Lipsy

Possibly the most famous showbiz sisters in the world – the Kardashians, are starting the New Year as they plan to go on, with a brand new clothing collection. The latest range from siblings Kim, Khloe and Kourtney was unveiled yesterday in a series of promo shots, taken by Terry Richardson, he of Miley Cyrus’s wrecking ball fame.

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The sisters showed off their super toned figures in a range of clothes that included their signature bodycon dresses, but this time, instead of their favoured monotone or gold and silver hues and patterns, we saw bold floral prints with more than a nod to esteemed designer Mary Katrantzou. This collection was bursting with abstract digital rose prints, gorgeous colour popping spring shades and funky spider web lace designs. And with prices starting from £30 and ranging up to £75, we reckon this is going to be their most successful yet.

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The Kardashians decided to move their exclusive collection from Dorothy Perkins, the store that is owned by Sir Philip Green, and go to Lipsy when their contract with Arcadia ran out. A spokesperson for Dorothy Perkins said at the time: “We feel that it was an amazing launch pad into the UK market for the Kardashians but we didn’t want to distract from Dorothy Perkins as a brand. At Dorothy Perkins we very much enjoyed working with the girls on their three exclusive collections between A/W 2012 and Summer 2013.

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“We have continued to focus and strengthen the Dorothy Perkins own-bought collections, with a particular emphasis on style essentials, where our customer comes to us for trend-driven key pieces at great prices. It was therefore the right time to move on from the Kardashian Kollection project and we wish the girls and all of their team the very best for the future.”

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Their first collection for Lipsy proved to be so successful that it sold out, breaking the stores records. The sisters and Lipsy are hoping that this second collection, which features 14 pieces is equally as popular, and as with the previous one, this also encapsulates each of the sisters individual style. The new collection promises to ’embrace Kim’s glamorous vibe, Kourtney’s eclectic taste and Khloe’s edgy style’ with floral bodycons from Kim, lace blouses from Kourtney and biker jackets from Khloe.

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The sisters have come under some criticism for their over-the-top and passé effects at designing clothes in the past, and when Kim sold some of her old clothes on ebay for charity, many people could not believe how dated her wardrobe was. But it seems that the girls have developed and learnt from their earlier mistakes, as this collection for Lipsy is grown-up, and dare I saw it classy and modern, without being garish. And with separates that include elegant ballet style wrap front blouses and cute pencil skirts, we’re actually excited to see what they come up with next.

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The Kardashian Kollection will launch in the New year first at Lipsy, Lipsy.co.uk, and then at Next.co.uk and all Next international websites, as well as at Very.co.uk, Bank and House of Fraser.

All pictures courtesy Lipsy/Terry Richardson

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