Just as the Ice Bucket Challenge began to lose public interest, a new internet craze has taken its place. Called the #WakeUpCall, this is a campaign devised by the world’s leading children’s charity UNICEF, and encourages celebrities and the rest of us mortals to post pictures of ourselves when we have just woken up.
Probably inspired by the #nomakeupselfie, which dominated social media sites earlier this year, #WakeUpCall has already caught the attention of some pretty high calibre TV stars.
So far TV presenter and all round nice guy (when he’s not being hounded out of Argentina) Jeremy Clarkson has shared his bed with TV chef Heston Blumenthal and posted up the evidence. Apparently the Top Gear star says he will post more pictures if people do not donate to the campaign.
But what is the campaign all about? The brains behind the campaign is Jemima Khan, who posted a picture of herself bleary eyed after just waking up, with the hashtag #wakeupcall. The campaign is designed to help thousands of children in Syria who are currently at risk of the violence in their country.
Khan, who is a journalist and UNICEF ambassador, promptly nominated Jeremy Clarkson, Lily Allen and actor Hugh Grant to post their sleepy pictures. Hugh looked very much slightly older than we’re used to seeing him.
So far the craze has caught the attention of Strictly Come Dancing co-presenter Claudia Winkleman and Ashes to Ashes actress Keeley Hawes, with radio DJ Richard Bacon sharing a cute family early morning picture, whilst Derren Brown snapped himself in a strange all white bricked room.
Khan said in an article in the New Statesman:
“I considered asking friends to donate money not to have to attend another dreary charity dinner, but have decided that the quickest way to raise money is through a social media campaign – to try to replicate the astonishing success of the Ice Bucket Challenge.”
The Ice Bucket Challenge, in which celebrities and members of the general public poured iced water over themselves was a huge success, raising astonishing $100 million for the previously little-known disease Amyotrophic Lateral Sclerosis (or Motor Neurone Disease in the UK).
The NoMake-up Selfie was also a social media hit, and caught the attention of women in the UK, who posted pictures of themselves with no make up on, to raise awareness of cancer sufferers. #NoMakeUpSelfie raised around £8 million for Cancer Research.
As for the #wakeupcall, people are posting their early morning faces with the message Text SYRIA to 70007 (to donate £5). As the campaign is gathering momentum, it will be interesting to see if it catches on the way the Ice Bucket Challenge did.