To many she is the epitome of the quintessential English rose, and today, well-known fashion brand – LK Bennett announced that Rosamund Pike, co-star of Tom Cruise’s latest flick, will be their face and ambassador for the label.
LK Bennett stated today that they chose the 33-year-old British actress to front their latest campaign, because of her ‘English charm and celebrated career’. Ms Pike, has one child – a daughter – Solo, by her partner Robie Uniacke, 50, and although her mantra is ‘Freedom is my buzzword’, the actress has recently moved in to a shared property in the North of London with Uniacke.
Pike has had an eventful love life, as Uniacke, a reformed drug addict, has three children by Rose Batstone, the interior designer, and a son by his first wife, Emma Howard, the daughter of the late Earl of Carlisle. She was also engaged to be married to director Joe Wright, but he broke off their engagement after the “save-the-date” cards had been sent to their wedding guests. And a previous boyfriend, Simon Woods, has just married Burberry’s creative director – Christopher Bailey, a good friend of the Beckhams, in a civil partnership.
It is the actress’s look and demeanour however, that has caught the attention of stylist at LK Bennett, as CEO Didier Drouet said: “The spring/summer 2013 collection further cements L.K.Bennett as a modern British, affordable luxury brand and we are very excited to have Rosamund Pike front the campaign. Her beauty and intelligence in the roles she has played on film are captivating. The energy and life she brings to the images perfectly encapsulate the L.K.Bennett woman.” He added: “Each portrait illustrates her unquestionable femininity, refined beauty and effervescent personality, striking a natural balance with the collection’s relaxed tailoring and modern classics.”
And it seems that Pike has been a long time fan of the brand, as she commented that in her opinion it was ‘perfect for the working woman.’ She added: “It gives you that ability to feel dressed and polished without feeling overdone, and I think that is the key to making you feel good and giving you confidence. It gives you freedom to play and that’s what makes clothes exciting.”
The campaign images were shot by renowned photographer Mariano Vivanco and styled by Cathy Kasterine, and set in an opulent building in Belgravia overlooking Buckingham Palace Gardens: a ‘fitting, quintessentially British location’ for the London-born and based actress.
The brand has recently seen a resurgence in sales as another quintessential English rose – Kate Middleton, almost single-handedly caused sales of certain LK Bennett items to go through the roof, as she was pictured wearing a pair of their £185 nude Sledge shoes, and now reportedly is said to have multiple pairs in numerous shades and colours.
It is not known when Rosamund Pike will have the time to fully commit herself to the new campaign however, as she is currently touring the world with her Jack Reacher co-star Tom Cruise. It’s a dirty job……