We’ve had the ‘Kate Effect’, and now it seems, although he is only a couple of days old, we have the ‘Prince George Effect’, as the shawl the heir to the throne was wrapped in has become the latest must-have accessory for new mums.
Prince George made his first appearance to the world in a £45 merino woolen shawl, which was sent to the Royal couple as a gift, by a small British firm called GH Hurt & Son Ltd.
The family run company has a long running connection with the Royals, as they previously supplied the exact same shawl to Princess Diana, who wrapped it around William when he was first born, 31 years ago.
Since the source of the shawl has been revealed, the company has been inundated with requests for the identical one, as the company’s director Gillian Taylor said in an interview with the MailOnline: “The phone has been ringing off the hook and we have been taking more online orders than we have ever seen before. We had no idea that they were going to use it until we saw the television footage ourselves. We were dancing with joy.”
G.H.Hurt & Son have been established since 1912 and supply fine quality knitwear from The Shawl Factory in Nottingham. A spokesperson from the company said: “We design and manufacture best quality ladies shawls and scarves, baby christening shawls and a variety of heritage knitted lace products celebrating 400 years of this proud British industry.”
And G.H. Hurt & Son do not only supply christening shawls for babies and toddlers, they are a renowned seller of hand finished, knitted lace scarves and shawls for women, which include a Heritage range, using the finest mohair and cashmere wools.
A mission statement on the website says: “Whether you are looking for a beautiful lace scarf or stole, we have the latest season’s styles and colours to complete any outfit. Our collection of vintage handframe machines, designed by Rev. William Lee in 1589, work alongside the most modern knitting technology to produce exquisite fashion products evoking the Orenburg and Shetland styles.”
And in true British understatement, there is a message on the company website that advises customers:
‘Due to a well publicised event demand for the Super-fine Merino Wool Christening Shawl has increased. Lead times may be slightly longer with this beautiful shawl, but we are doing our very best to deliver to time.’
The company are making the most of the ‘well publicised event’ however, as the Super-fine Christening Shawl is the first item featured on a pop-up banner on the home page.
To buy the Super-fine Merino Wool Christening Shawl for £45, visit the company website G.H. Hurt & Son.