A joke advert which showed that Apple’s new flagship handsets were waterproof has tricked Apple owners into destroying their iPhones.
The commercial was shared on social media sites, urging users to try Apple’s ‘new feature’.
Looking the same as Apple’s real posters, the image shows the new iPhone against a white background, with the text: “Update to iOS 7 and become waterproof. In an emergency, a smart-switch will shut off the phone’s power supply and corresponding components to prevent any damage to your iPhone’s delicate circuitry.”
There’s also a pledge that Apple devices are covered by Apple warranties if the waterproofing doesn’t work. It meant some were fooled into thinking that a software update would protect their devices from any water damage.
After the ad was posted, tweets followed suggesting iPhone users had broken their devices. One person said: “Anyone have an iPhone for sale? Someone told me iOS 7 was waterproof and obviously mine wasn’t…”
Another was clearly angrier, saying “Whoever said iOS 7 was waterproof **** you.”
It wasn’t clear, however, whether it wasn’t simply a fake advert followed by fake tweets. And, if users really had destroyed their own handsets, there wasn’t an awful lot of sympathy from other forum users.
One said: “To be brutally frank, these people demonstrate their gullibility when they bought an Apple product in the first place.” Another added: “Why oh why would a software update make your phone waterproof? Just shows the power of advertisement, people will believe anything!”
The joke is believed to stem from the controversial forum 4Chan, which last year was slated when it posted fake screen shots purportedly written by gunman Adam Lanza before the tragic Sandy Hook Elementary School massacre.
While iOS 7 certainly can’t make any device waterproof, Apple did hail the new software update as a huge leap forward for Apple. CEO Tim Cook, even went as far as to say it was “the biggest change to iOS since the iPhone.”
The software update hasn’t been without its problems, however. Many users say they simply can’t get used to the new interface. While, others said they had problems trying to download iOS 7 when it first launched a week ago.
App developers say they have been plunged into “crisis mode” by the update, with users logged out of their existing accounts. The glitch has affected popular apps included Mailbox and Snapchat, with sources saying they were working round the clock to try to solve the problems.
Other reports have complained of security glitches in iOS 7 including claims that calls can be made from a locked iPhone. Issues also came to light about the robustness of the fingerprint security, which is one of the major selling points of Apple’s new iPhone 5S.
The iPhone 5S and 5C were released for sale on Friday and sold a staggering nine million units in the opening weekend, nearly double the iPhone 5’s five million sales when it launched last year.