Wallis Simpson famously said: “You can never be too rich or too thin.”
And it seems Apple certainly agrees with the American socialite, who won the heart of King Edward VIII.
The technology giant’s new iMacs go on sale on November 30. And, at an impossibly slender 5mm, these desktop machines would surely have met with the approval of super stylish Simpson.
Although, if you are going to fork out for one, it may set you back on your goal of becoming rich, as they start at £1,100 if you want the 21.5-inch model with its 2.7 GHz quad-core processor or £1,500 for the 27-inch version, which comes with a 2.9 GHz quad-core i5 processor.
The new iMac was first unveiled in October, along with Apple’s new 13-inch MacBook Pro. And, along with coming with an incredibly thin new body, it is also packed with new features.
Even though the iMac 2012 is super-slim, an incredible 80 per cent thinner than previous versions of the product, it has very beefy specs, making it more than capable of tackling any task you set it.
Apple said: “Redesigned from the inside out, the new iMac packs high performance technology into an aluminium and glass enclosure that measures just five mm thin at its edge.”
There’s a new Fusion Drive, which combines the speed you get with a Solid State Drive while still having the big storage capabilities of a conventional hard disk.
The device also “thinks” for you. At the launch event, Apple’s senior vice president of marketing, Phil Schiller explained that the new technology learns which applications you use the most, optimizing them for you in either the flash or storage component of the Drive, to help you get the most out of what you do with your iMac.
“With a stunning design, brilliant display and faster performance,” added Schiller, “we’ve made the world’s leading all-in-one desktop computer better in every way. The all new iMac is unbelievably thin yet packs an incredible amount of performance and technology into our most innovative desktop.”
Rumours earlier in the year suggested the new iMacs could be delayed because of production issues. But Apple has previously talked about launches in November and December, so would appear to be bang on schedule. While they are clearly aiming at different markets, the iMac could steal a bit of the Nintendo Wii U’s thunder, as they are now sharing the same release date.
The smaller iMac model will be available first, through Apple stores, selected resellers and the online store. The bigger device will be available to order through the Apple online store, with shipping beginning in December.
When it was first launched, it was overshadowed by the much-anticipated iPad Mini, but technology critics and reviewers have already spoken about how impressive this new piece of kit is.
Shane Richmond, technology writer at The Telegraph, said: “There were gasps in the auditorium when people saw how thin the new iMac is. It’s astonishingly thin at the edges – 5mm, though it does bulge a little at the back.”
So, it seems while curvy is definitely beautiful, good things also come in skinny packages.