With more than three-quarters of UK businesses now online, getting your company seen is more important than ever. But how do you raise your company’s profile and ensure you are ahead of your competitors? Thankfully, it’s easier than it may seem. The key is to be one step ahead by monitoring your feedback, reacting fast and remaining professional. In reality, it only takes a few simple steps to raise your company’s online profile. So have a look at our top tips on how to be seen on the internet.How easy is your website to use?
Is your website user-friendly for new visitors? Can they find what they’re looking for easily enough? Does it load quickly and efficiently? If the answer to these questions is no then you need to address them and now. On average a user will spend around 20 seconds navigating a new website and if they cannot find what they are looking for, believe me, they will go elsewhere and you have lost a potential customer. Your key goal is to make it as easy as possible for them to browse and purchase. So, make sure your pages load quickly, that they are uncluttered and key information is prominently displayed – preferably ‘above the fold’ (visible when the page loads, without having to scroll down). Content should be written in a concise and digestible way, with helpful titles and subheadings. If you have a lot of information then consider adding a sitemap. Avoid using too many background features such as plug-ins which could make the site load slowly.
Keep your website fresh and interesting
In 2001 Google announced it was introducing a ‘freshness factor’ to its algorithm for some topics – treating newly-uploaded content as more ‘relevant’ and so ranking it higher in results. This means that any website that adds new content will automatically be boosted and feature higher up in their rankings. So any regularly-updated content – eg on current social news and events – could help you take advantage of this, boosting SEO. You will find that over time, adding fresh content regularly will give you a change to weave in these popular keywords as you discover them. Remember, a stagnant site won’t attract a turnover of potential customers, and so won’t be desirable to advertisers – a big problem if that’s how you’re funding the site.
Climb the Google rankings
Google keeps its ‘algorithm’ for finding and ranking websites a closely-guarded secret but there are a few tricks to help get your business to the top. A main point is to keep your website structure simple, add strong keywords and give images descriptive alternative tags. Every website wants to appear high in Google rankings, as most online businesses rely on this for their sole form of advertising, it is important to achieve this so that potential customers are able to find you. SEO experts suggest you shouldn’t create more than three levels in your site structure – home page, sections and subsections. This is because site ‘spiders’ (the technology used by search engines to read and index websites) often won’t explore any more deeply than this – meaning they won’t find and rank your pages. Make sure your home page then links to each section of your site, which in turn should link to each other. This makes it easier for the spiders to find their way around the site. Having strong, well-researched keywords are crucial for getting good search engine rankings. When building your site, include keywords at strategic points in section and page titles and in your meta-tags, as well as throughout the content – making sure it reads naturally..
Techniques to avoid
Remember, getting a high ranking in search engines takes time and there is no quick way to achieve this. Building a well-planned and well-researched site with relevant, useful content is the only thing that works in the long term – so be patient. Don’t try to by pass this by alternative means such as ‘keyword stuffing’ (including keywords on your site which aren’t strictly relevant, or in a dishonest way such as in white-on-white text) and any other techniques which claim to drive extra traffic ‘overnight’. Search engines such as Google frown on techniques like this and, if you’re discovered, your page will lose its ranking or even be de-indexed entirely.