It used to be one of Hollywood’s most closely guarded beauty secrets, but now Lady Gaga has let the cat out of the bag, by revealing in an intimate photograph, that she uses Dr Bronner’s 18-in-1 Magic Liquid Soap. The singing star was snapped by legendary photographer Terry Richardson with a bottle of Dr Bronner’s Magic Organic Almond Liquid Soap beside her in the bath, following a cupping session. And she’s not the only celebrity that is a fan of the soap, as Sandra Bullock, Kristen Bell, Bobbi Brown, Eminem, Gwyneth Paltrow and Drew Barrymore also swear by the product.
The magic 18-in-1 soap is so-called because it has 18 different applications of use, including cleaning your body, your mouth and teeth, washing your fruit and vegetables, toilet, clothes and pets, shaving, a deodorant and even a massage oil. And whilst Lady Gaga is undoubtably one of Hollywood’s biggest paid musical stars, the fact that she uses the £1.99 product constitutes a serious endorsement.
The soaps are formulated with pure, high potency organic oils, and come available in nine main varieties, these being original Peppermint, Eucalyptus, Almond, Rose, Baby Mild, Citrus, Lavender and Tea Tree. The liquid soaps are also available as classic bar soaps, massage oils, liquid soaps, body balms, shaving gels and much more.
And as the soap celebrates its 64th birthday this year, it has been reported that it is the number one selling organic soap brand in the U.S.
The 18-in-1 soap was created by philosopher and activist Dr Emanuel Bronner, and on the products 60th birthday they proudly announced that they were now certified as FairTrade. Emmanual Bronner was born in 1908 to a Jewish family that had been making soap since 1858, Emanuel Bronner was the third generation certified as a master-soapmaker under the guild system of the time. In 1929, he brought his formulas for high-quality liquid and bar soaps to America, starting Dr. Bronner’s Magic Soaps in its current form in 1948.
Emanuel Bronner was a self-styled philosopher, alarmed by the rise of the Nazis and his strong views on hate and war landed him in a mental asylum in Chicago in 1948.
But, eight months later, Bronner escaped and continued spreading his message of peace around California whilst making the peppermint liquid soap.
To preach his message, he started writing his philosophy on the bottles of his soaps in a tiny script, which is still used on Dr Bronner’s packaging today.
THE 18-IN-ONE USES
- Soap bath or foot bath
- Denture cleaner
- Mouth wash
- As a hand cleaner on the go
- Body rub/Massage oil
- Washing clothes including silk and wool
- Hot towel massage
- To clean pets
- Washing dishes, surfaces, toilets
- To cool body in hot weather
- Wash fruit and vegetables
- Pest spray
- No rash nappy soap
The liquid soaps are available to buy in the UK at Selfridges, Liberty, Waitrose and on asos.com.