Heidi Klum launches her affordable clothing range esmara for LIDL

Heidi Klum esmara

Heidi Klum has launched her very first clothing collection with, surprise surprise Lidl of all stores.

The esmara by Heidi Klum collection is a tribute to all the confident and successful women in New York, where Heidi got her inspiration.

The collection comprises of everyday basics in gorgeous tans, blacks, blues and animal patterns and have been designed to inspire you with the energy of The Big Apple.

#LETSWOW is the statement attached to the collection because Heidi wants every woman to be happy and confident with how they are. And Heidi is hoping that her Heidi & the City collection will allow you to let your WOW out.

In the collection are tops, blouses, trench coats, long cardigans, biker jackets, boots and handbags. The collection ranges in price from £4.99 to £49.99 and Heidi has kept down costs with Lidl’s affordability in mind.

Heidi designed the range with her own personal style as inspiration, and her vision is that every women should be able to enjoy fashion and feel confident and attractive. Heidi states that she hopes women get as much pleasure in her collection as she did designing it.

The esmara by Heidi Klum Collection is in stores from September 18th in over 10,000 Lidl stores – including 670 in the UK.

Here are our favourite pieces from the Heidi in the City Collection:

esmara by Heidi Klum Leather Ankle Boots – £24.99

Heidi Klum esmara

esmara by Heidi Klum Long Cardigan – £14.99

Heidi Klum esmara

esmara by Heidi Klum Suede Clutch – £19.99

Heidi Klum esmara

esmara by Heidi Klum Jumper – £11.99

Heidi Klum esmara

esmara by Heidi Klum Suede Jacket – £49.99

Heidi Klum esmara

esmara by Heidi Klum Poncho – £14.99

Heidi Klum esmara

esmara by Heidi Trench Coat – £19.99

Heidi Klum esmara

esmara by Heidi Klum Mini Skirt – £9.99

Heidi Klum esmara

esmara by Heidi Klum Pussy Bow Blouse – £8.99

Heidi Klum esmara

esmara by Heidi Klum Blouse – £7.99

Heidi Klum esmaraAll the items shown are available in different colourways, so for example, the above blouses come in plain black and a lacey black finish, whereas the cardigan also comes in leopard print and plain black. Sizes range from 8 – 18 and you can check out the complete collection here.

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