Guess Jeans Celebrate 30th Birthday with New Collection

It is difficult to believe that only thirty years ago, the founders of the iconic brand Guess – Paul and Maurice Marciano, started off their company with just 24 pairs of jeans. Fast forward to the present day and Guess jeans are worn by practically every celebrity on the planet. So what’s the appeal? The designers, with their knowledge of European fashion and a cutting edge flair for the rustic American style, created pieces that were both iconic and wearable. And that is the simple secret. Design something that people want to wear. Guess appear to have a second sense for understanding what people want to wear and design accordingly. They were one of the first brands to start slimming down the cuts and adding edgy yet feminine details, and by doing this they they were able to transform a simple workman’s fabric into star-worthy staples loved around the world.

Guess were also one of the first companies to use little known models to star in their campaigns, which then gave these girls careers in their own right, launching some of the most sought-after models in the world. For example, Eva Herzigova, Carla Bruni, Anna Nicole Smith, Josie Maran, and Kate Upton, all starred in Guess ad promotions. To celebrate their truly fabulous thirty years in the clothing industry, GUESS have decided to recreate many of their iconic pieces for a 30th Anniversary Collection. You will see pieces such as the 3 Zip Marilyn Jeans, the high-waisted Claudia Jeans, and the crisp white Charlotte Top—using the original fabrics, labels, and finishings from the ’80s and ’90s. And, as it is not all about being retro and looking to the past, the brand has paired these well-loved classics with timeless button-ups, soft and supple tees, and flirty leopard-print accessories, to create that perfect mix of vintage casual and modern Lolita that GUESS girls love.

To view the whole of the GUESS 30th Anniversary Collection visit guess.eu, or you can take a look at what we have picked out to be our best bits and enjoy!

Eva Vintage Floral Jean – 30th Anniversary – £125.00

Initially featured in a 1992 campaign starring Eva Herzigova, this style embraces a playful, energetic spirit that’s true to GUESS. In order to achieve a truly authentic look and feel, the original floral print was used to reproduce these jeans. While the rise has been updated for a contemporary fit, the labels, buttons and rivets were replicated from the original Eva Jean to reflect its timeless style. Features: Medium rise, Slim fit, Skinny leg, Five pocket construction, Belt loops, Zip fly, Zippers at outer leg openings, 8” front rise, 13” back rise, 9 ½” leg opening, 27” inseam, 98%, Cotton, 2% Elastane, Machine wash, Measurements taken from a size 27. AUTHENTIC STONE WASH: The fabric used on this style is a natural Italian, ready-to-dye fabrication that’s engineered to have a super-stretch characteristic.

Mary Cap-Sleeve Dress – 30th Anniversary – £95.00

A reinterpretation of the polka dot style modeled by Claudia Schiffer in 1989, this dress captures the essence of a modern starlet who radiates retro glamour. Featuring a contemporary confetti print and updated sleeve length, its curve-hugging silhouette is symbolic of the sensual GUESS allure. Sweetheart neckline. Cap sleeves. Slim fit. Confetti pattern on smooth satin. Pleats along center front panel. Triangular cutout at upper back. Smocking at center back. Padded bra cups with underwire. Side-seam zipper closure. Fully lined. Skinny patent belt included. Measures approximately 34” from shoulder to hem. 96% Polyester, 4% Spandex. Lining: 95% Polyester, 5% Spandex. Hand wash.

Line Boyfriend Tee – 30th Anniversary – £39.00

Capturing a moment in GUESS history, this tee celebrates the iconic imagery that helped define the GUESS brand. In a 2008 campaign photographed by Canadian-born rockstar, Bryan Adams, model Line Gost channeled the timeless look of style icon, Sophia Loren. Boyfriend-style tee. Rounded neckline. Relaxed cap sleeves. Curved hem. Photo screen print on front of 2008 campaign image featuring Line Gost. Image is embellished with rhinestones. Exclusive 30th Anniversary logo. 50% Supima Cotton, 50% Modal. Machine wash.

Marilyn Top – 30th Anniversary – £55.00

Originally featured in a 1991 campaign starring Eva Herzigova on the beaches of Rio de Janeiro, this sleeveless gingham top represents lasting style. GUESS played a significant role in bringing the sexy appeal of a tie-up shirt to the forefront of fashion. For the Anniversary Collection, this top has been reproduced with its original fabric, labels and buttons for an authentic piece of iconic style. Sleeveless shirt with pointed collar. Gingham pattern. Patch pocket at front left.. Covered-button closures. Ties at front hem. 80% Nylon, 17% Cotton, 3% Spandex. Hand wash.

Watch – 30th Anniversary – £115.00

An iconic leopard-print band displays a gilded face and our dazzling crystal signature logo. Designed to celebrate 30 years of lasting GUESS style, this timepiece pays homage to every woman’s sexy side. Dial colour: champagne. Case colour: gold tone. Case material: stainless steel. Case diameter: 32 mm/1.26 in. Band colour: animal print. Band material: genuine leather. Total length: 184 mm/7.25 in. Movement: analog. Charge: battery.

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