If reports are to be believed, Google are not resting on their laurels with their recent releases of the hugely successful range of Nexus 4 Smartphone and 7” and 10” tablets, which sold out almost immediately. Word on the High Street is that the technological boffins are already working on a top secret brand new handset, they have codenamed the ‘X-phone’, which to all intents and purposes is set to blast their rivals Apple and Samsung clean out of the smartphone market. Google are vying for a larger share in the tightly contested communications industry which is worth a cool $219 billion dollars.
Google bought Motorola seven months ago for $12.5 billion, and it is thought that they now want to use this phone market to utilise specifically some cutting-edge features that will completely blow the iPhone 5 and Galaxy models out of the water, although what these features are they have not released any details as yet. Reports are coming through however, that Google are experiencing some more practical problems with producing hardware, as Shoppersbase disclosed a few weeks ago that Samsung were working on a bendable smartphone, so are Google using this new technology, but the logistics of getting it to work with current materials is still a matter for concern.
A press conference was held in which Google Executive Chairman Eric Schmidt announced the ongoing developments in the development of Motorola, and if discussions are to be believed, it is thought that they are working on two fronts with the X phone. The first is a device which will be sold through service provider Verizon and the other is an X tablet which it hopes will compete again against Apple and Samsung’s market leading products.
There are existing problems however, as Google is still having to manage complex relationships with Samsung, who are in charge of utilising Google’s Android operating system. According to the Wall Street Journal, Dennis Woodside, a former Google executive who is now Motorola’s CEO, declined to discuss any products under development, but he did say that the company is ‘investing in a team and a technology that will do something quite different than the current approaches.’
He added that while Motorola has ‘fallen under hard times,’ it ‘now has the support of a shareholder in Google that has resources to do big things.’ And speaking about the possibility for future sales, Woodside added that only one billion of the world’s seven billion people use smartphones, calling that ‘an incredible opportunity.’ It has been estiamated that the future sales market of smartphones is going to be worth over $250 billion by 2015 and that design features will be one of the most important decisions in what make people choose a smartphone. Google and Motorola are looking to introduce include high quality applications for the phone’s camera and photo software, including better color saturation and the ability to take panoramic shots said two sources to the Wall Street Journal.
One problem with advanced technology however, is the draining on battery life and this is something that the development teams are said to have been working on. They also encountered problems when they tried to use a bendable screen and materials such as ceramics that would allow the X Phone to be stress resistant and be made into different colours.
One of the key research areas for the X Phone was Google’s recent acquisition of Viewdle, an imaging and gesture-recognition software.
Despite the issues that have been experienced in the production of the phone, the handset is still expected to be released some time next year.