Londoners have a lot to complain about, what with the increased traffic coming their way in the next few weeks, thanks to the Olympics, the public dispute of the buses and generally the influx of masses of tourists, blocking their everyday routes and messing about with their routines. One thing they can be grateful for however are two new H&M shops, open for around 10 weeks that specialise in all things sporting. H&M are launching these two new venues to coincide with the London 2012 Olympics and the stores will stock a limited edition of all things athletic, from racer back tops to sweat shirts and hoodies, all in patriotic colours and designs.
The two new H&M venues are situated at St Martins Courtyard, WC2 in the heart of Covent Garden and Westfield’s Stratford City. The H&M stores will feature reclaimed authentic and old retro school gym equipment, just to get you in a sporting mood. Shoppers will be able to revisit their old sports days, albeit in a more glamourous way and buy sporting items from H&M clothing that fit in with the Olympic ideal. Open from Friday 6th July at midday for ten weeks, the two H&M pop up shops will draw inspiration from old school sports halls. The limited H&M edition collection will feature a patriotic colour palette across a range of fitness-focused fashion, accessories and beauty products for men, women and children. Shop the collection for essential workout pieces in bold colours, designed using breathable quick dry fabric. The H&M range includes a wide selection of sporting apparel from gym kit classics to yoga essentials.
What we love about the new H&M Sport collection is the ultra modern designs that are both stylish and functional at the same time. The neon brights of the tops and bottoms compliment the darker saturated colours perfectly so that you can mix and match the pieces and create totally new outfits for every day of the week. And whatever your sport, you’ll find something in H&M to tempt you as the collection includes active essentials like seamless sports bras and tanks, running shorts, windbreakers and leggings. Check out our combinations below.
- Perfect pinks for a workout in the gym
- Athletics are more interesting in these neon brights
- Jog to glory and stay safe on the roads in this bright turquoise outfit
- Exercise in style with this gorgeous bustier and jacket to match