For most people, Christmas is all about sitting down to a delicious roast turkey dinner, surrounded by family and friends. But according to GAME, an astonishing 43% of people will actually spend their Christmas day in front of their TV gaming. With this in mind, GAME have devised the perfect solution to Christmas dinner; they have developed Christmas Tinner, dinner in a can.
The UK video game retailer GAME say that their Christmas feast in a tin is designed for gamers and features nine layers of festive treats, which include scrambled egg and bacon, mince pies, turkey and potatoes, gravy, bread sauce, cranberry sauce, chipolatas, Brussels sprouts with stuffing, roast carrots and parsnips, and Christmas pudding. There’s even a version with broccoli for those who don’t like Brussels sprouts.
The Christmas Tinner is being sold in GAME’s Basingstoke store for £1.99, but if it proves to be a success, the company reckon they may consider a national rollout.
GAME issued a statement regarding the Christmas dinner in a can: “According to new research almost half (43 per cent) of the nation’s gamers plan to spend the majority of Christmas day playing on their new consoles and games. That’s why retailer GAME has developed the Christmas Tinner, enabling gamers to get their teeth into GAME play all day without having to miss out on a mouthful of their favourite food or do the washing-up.”
The Christmas Tinner is the brainchild of creator Chris Godfrey, a design student, who added: “I tried to ensure when creating the menu that all the flavours complemented one another and it was designed so that gamers can eat one layer at a time, starting with breakfast and finishing off with Christmas Pudding – the perfect Christmas Day meal without any of the fuss.”
And he may have caught onto a hit, as research carried out by Domino’s Pizza found that gamers will do almost anything to carry on playing, with around half of male gamers admitted to turning down an offer of sex in order to carry on playing, while a fifth of female gamers said they had missed weddings and hen dos. Even more worryingly, one in seven gamers admitted to relieving themselves in an empty drinks bottle to avoid having to leave the room and gamers in Birmingham were amongst the worst offenders.
The Christmas dinner food is sealed in gelatine before being added to the tin one at a time. The food is then surrounded by an outer shell, with a water sachet and processed granular limestone in between. To heat the can, customers have to pierce the rim of the can and this causes the water from the sachet to flow into the limestone. This triggers a natural heat-producing reaction that warms up the food to between 60 and 70 degrees celsius.
The 400g tin then takes 12 minutes to cook and this means that the user don’t even need a cooker or microwave.
Game Retail marketing director Ailsa McKnight said: “This Christmas is set to be an epic one for gaming, especially as households all over the UK wake up to a new PS4 or Xbox One console under the Christmas tree. And for those who can’t wait to get stuck into their latest goodies, the Christmas Tinner is our gifting solution combining the best of both worlds: so gamers can feast on the latest releases and the finest food at the same time.”