If tea without the teabag sounds a bit odd to you, rest assured you’re not the only one, but founder of Clipper Teas, Mike Brehme has been pondering the problem for years now. The tea expert Brehme wanted to create a fruit tea blend that could be made with tea bags, but there no was way he could get all the juicy fruits into the bag, so he decided to reinvent the way we drink tea.
Introducing FruitBroo, a completely new way to drink fruity teas, but with no teabags. Fruitbroo is made from 100% natural ingredients, including real fruit juices, herbs and spices, all specifically blended to be served hot. To make the tea, all you do it take one or two teaspoons of the FruitBroo into a cup, add hot water and stir. You pop the FruitBroo in the fridge to make sure it is fresh, and it will keep for about 3 months.
And Brehme reckons it is going to be the next big thing: “We developed the product because at Clipper we were never able to crack fruit tea. Young coffee drinkers are leading the market, they have caffeine in the morning but they want an alternative in the afternoon. There will be quite a revolution in hot drinks over the next 10 years and we will offer a new concept for a younger audience.”
But won’t people just see this as hot fruit juice? Well, apparently it is the blend of herbs and spices that elevates the drink from a simple juice drink to a tea, and FruitBroo is being billed as an everyday alternative to tea and coffee, particularly as it does not contain caffeine.
Brehme states: “There is an emerging market for a coffee or tea alternative, a tasty drink without the caffeine.” And he is looking towards a younger demographic in which to target his new fruit tea: “We’re aiming for sales of £2 million in our first year and £50 million within the next five years. There will be quite a revolution in hot drinks over the next 10 years and we will offer a new concept for a younger audience.”
The drinks entrepreneur has a lot to lose however, as the whole Fruitbroo project has been financed with his own money. But if it looks as if it is taking off, he may open it up to investors next year depending on its growth.
With such a background in the tea industry, having launched Clipper Teas in 1984 at the tender age of 20 with just two chests of Assam tea and £50 of capital, and selling it in 2012 for £30 million, we think that if anyone can make FruitBroo a success, then Brehme certainly can.
Fruitbroo is available in Sainburys and online for £2.50 a bottle.
Flavors available are Apple Ginger & Spice, Elderflower & Lime, Honey & Lemon, Lemon & Ginger, Peach Pear & Honey and Rhubarb Apple & Cinnamon.