As America wakes up to Barack Obama’s second term in office, the huge part played by technology and social media in winning votes, and celebrating winning them, cannot be underestimated.
President Obama has broken three social media records – for most widespread social network message in 24 hours, most likes on a Facebook item in 24 hours and most likes on a Facebook item ever.
An endearing image of Barack hugging his First Lady after his election victory has become the most liked image ever posted on Facebook. Also tweeted, with the caption Four More Years, the message has also become the most popular tweet of all time.
It easily soared past the previous record, which was a tweet by teen favourite Justin Bieber. The image has attracted comments not just of congratulations for the win but has also provided real “aaahhh” moments, with social media users noting how in love the VIP couple look.
Lisa Guzman-Waln, on Facebook, says: “Just love this picture… Congrats 4 more years,” and Venita Jefferson adds: “Not only four more years as President, but many more for them as a couple.”
Guinness World Records is getting ready to officially confirm the final figures that will enter the record books. But whatever the exact numbers are, they’re nothing short of impressive, with a mammoth 32 million tweets referencing the election sent on election day itself. The emotive picture has been retweeted 670,000 times, and counting.
And more than 327,000 tweets were sent per minute at the height of Twitter’s site traffic when the announcement came through that Obama had claimed victory.
The Obama campaign used Twitter at an 8-1 ratio, compared to rivals for Mitt Romney.
And, while both candidates had armies of experts working on their social media messages, they took time out to tweet personally throughout the campaign, with Barack Obama signing off –bo if he’d personally typed the message. First Lady Michelle also got in on the action, signing off – mo.
“More than anything,” tweeted Michelle, “I want to thank you all for everything. I am so grateful to every one of you for your support and your prayers.”
Craig Glenday, editor in chief of Guiness World Records said: “Obama did more than just beat Romney, he also ousted Justin Bieber from the Twitter top spot and broke the most significant social media records to date.
“Browsing through the comments on Twitter and Facebook, it’s clear that it’s not just Americans who are overjoyed at Obama’s victory last night – the world has tweeted and posted its support for the President’s second term.”
No longer do voters turn to television for their news first. Instead, television analysts are the ones turning to social media.
Twitter’s spokesman Rachael Horwitz said social media has offered voters “real time engagement”.
“From breaking news, to sharing the experience of watching the debates, to interacting directly with the candidates, Twitter became a kind of nationwide caucus,” she said.
It’s a fitting way to end the presidential race for a man dubbed the Social Media President.