She has always been known for her eclectic fashion sense, her stunning vocals and her fiery red hair, but now Florence Welch, the Florence + the Machine singer, is branching out and launching her very own jewellery collection.
26-year-old Ms Welch, who credits Fleetwood Mac singer Stevie Nicks as a musical, fashion, and general influence, has designed the jewellery pieces herself, and they are available to buy from her newly launched e-commerce site – Flotique.com. You can also buy memorabilia, t-shirts, mugs, posters and of course music from this site.
The pieces include a cuff bracelet for £50, earrings from £30, a heart pendant necklace at £30, and a birdcage ring for £20. Many of the pieces are constructed from black rhodium coloured strips and with rose or white gold-plated polished brass. The birdcage ring is said to be inspired by a tattoo Ms Welch has on her finger.
The capsule jewellery collection definitely gives a nod to the Art Deco period, with earrings that features dangling strands and necklaces with O or A shapes featured in the design.
And what with Valentine’s Day approaching, it is thought that the silver heart necklace will be a best seller, as it has the inscription ‘Follow” inside, making it the perfect and affordable gift for £30.
The whole range is sure to be a winner with Florence fans, as it is not just her music they are a fan of. She was recently spotted singing a version of her hit ‘You’ve Got The Love’. joining in after commuters began singing it when they saw her on the train on the London Underground.
As for her music, her band Florence + the Machine are up for two Grammy Awards, ‘Best Pop Duo/Group Performance’ and ‘Best Pop Vocal Album’, at this weekend’s ceremony in Los Angeles.
She has also been nominated for two NME Awards, the first is Best Solo Artist while her collaboration with Calvin Harris on ‘Sweet Nothing’ has also received a nomination for Best Dancefloor Anthem. The NME Awards ceremony takes place on Wednesday 27th February at the Troxy in London.
All the categories at the NME Awards are decided by a public vote, so visit www.nme.com/awards/vote now to help Flo win.
All jewellery pictures courtesy Flotique.com