Florence Welch reveals new jewellery range inspired by her album – Ceremonials

She has always been known for her eclectic fashion sense, her stunning vocals and her fiery red hair, but now Florence Welch, the Florence + the Machine singer, is branching out and launching her very own jewellery collection.


26-year-old Ms Welch, who credits Fleetwood Mac singer Stevie Nicks as a musical, fashion, and general influence, has designed the jewellery pieces herself, and they are available to buy from her newly launched e-commerce site – Flotique.com. You can also buy memorabilia, t-shirts, mugs, posters and of course music from this site.


The pieces include a cuff bracelet for £50, earrings from £30, a heart pendant necklace at £30, and a birdcage ring for £20. Many of the pieces are constructed from black rhodium coloured strips and with rose or white gold-plated polished brass. The birdcage ring is said to be inspired by a tattoo Ms Welch has on her finger.

Multi Strand O necklace - £40 / O Earrings - £30

Multi Strand O necklace – £40 / O Earrings – £30

The capsule jewellery collection definitely gives a nod to the Art Deco period, with earrings that features dangling strands and necklaces with O or A shapes featured in the design.

And what with Valentine’s Day approaching, it is thought that the silver heart necklace will be a best seller, as it has the inscription ‘Follow” inside, making it the perfect and affordable gift for £30.

Heart Locket - £30 / Birdcage ring - £20

Heart Locket – £30 / Birdcage ring – £20

The whole range is sure to be a winner with Florence fans, as it is not just her music they are a fan of. She was recently spotted singing a version of her hit ‘You’ve Got The Love’. joining in after commuters began singing it when they saw her on the train on the London Underground.

A Pendant necklace - £40 / A Earrings - £30

A Pendant necklace – £40 / A Earrings – £30

As for her music, her band Florence + the Machine are up for two Grammy Awards, ‘Best Pop Duo/Group Performance’ and ‘Best Pop Vocal Album’, at this weekend’s ceremony in Los Angeles.

Copyright: PA Photos

Copyright: PA Photos

She has also been nominated for two NME Awards, the first is Best Solo Artist while her collaboration with Calvin Harris on ‘Sweet Nothing’ has also received a nomination for Best Dancefloor Anthem. The NME Awards ceremony takes place on Wednesday 27th February at the Troxy in London.

All the categories at the NME Awards are decided by a public vote, so visit www.nme.com/awards/vote now to help Flo win.

All jewellery pictures courtesy Flotique.com

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