Back in May, Kenzo and H&M announced that they were going to work together. The pair released a statement that said they were going to produce a collection of ready-to-wear clothes that were not only affordable but included accessories as well.
The theme of the collection is ‘diversity’, which is showcased in the eclectic mix of people modeling the new range of clothing.
Although the collection is not available until November 3rd, we can take a glimpse of what is going to be on offer.
“The whole collection is playful,” Humberto Leon told Refinery29. “Details were so important to Kenzō Takada, and in this collection, I love all the little antiqued flower buttons that fasten mandarin collars or the embroidered patches we’ve used for the logo sweatshirts.”
This is not the first time H&M has collaborated with a major label. The retailer has designed collections with Maison Martin, & Other Stories, Balmain and even Versace. Kenzo has a design range with Toilet Paper.
This collection is features Kenzo’s signature colourful floral and animal prints in unusual silhouettes on a varied range of clothing.
There are a surplus of dresses in a selection of different styles, from sleeveless turtleneck, to flamboyant ruffled skirts and flouncy sleeves, to understated pinafores, to contrasting coloured over-sized smock dresses.
Tops include flouncy 80’s off-the-shoulder style in neon hues, plain work-friendly blouses with extra ruffle detailing, lurid green tiger print blouses, turtle-necks in the same tiger print but in a range of different colours, cosy fluffy jumpers, and shirts that scream Kenzo’s signature print.
Other staples include tee-shirts and sweatshirts, all with Kenzo logos or graphics or colourful prints, there are bomber jackets in neutral hues with stand-out lettering or patterns.
Our favourites differ between items that have a tiny bit of detailing that is instantly recognisable as a Kenzo fabric or pattern, and those pieces that are totally overdone.
There are more than 110 items in the collection, with prices ranging from £7.99 for pairs of gloves to £299.99 to a Spanish style dress. We do know that there are tons of smaller items available, including pouches, scarves, key-chains and gloves. So hopefully there’ll be something that everyone can afford.
Adding in these little extra pieces was an important part of the collection, according to Leon, who said:
“We wanted every piece to matter and for everyone to feel like they’ve got something special from H&M x Kenzo.”
As for the most stand-out item in the collection? Carol Lim, Leon’s co-creative director at Kenzo and Opening Ceremony, and Ann-Sofie Johansson, head of design at H&M, both suggested the ribbon dress. The design was taken directly from the label’s archives.
“It’s an iconic style and, yet, Takada only ever made two of them,” Lim explained.”It’s a tiered dress entirely made from ribbons woven in the different prints of the collection, trimmed with black lace.” Johansson also thinks that the sweatshirt is another stand-out piece and certainly collectable.
You would think that the designers at Kenzo are pretty used to getting feedback about their designs, but apparently they get a real buzz when they see their creations worn out and about.
“We still get excited when we see people wearing Kenzo on the street,” Leon said. A collaboration with H&M gives many, many more people to buy into the brand — so they’re looking forward to seeing “how [shoppers] have chosen to wear the collection in their own way.”
Another thing that Johansson is happy about is the brand’s “positive message of diversity,” and how the public are embracing it. Kenzo use a wide cast of people for their campaigns and it seems this is appreciated.
We have picked our favourites from the new collection which will be on sale from November 3rd at H&M.