Back in September 2013 we reported that the budget superstore Target would be collaborating with British fashion label Peter Pilotto, and ever since we have been waiting to spy what would be on offer. Finally, thanks to Fashionista.com, we can reveal the entire collection, and let me tell you, it is absolutely fabulous.
With signature eye popping bright Pilotto colours, stripes and florals, this surf inspired collection is both affordable and we think there is definitely something for everyone. The label includes summer dresses, bikinis, printed sunglasses, swimsuits, blouses and shirts and even trouser suits. And with most pieces available from under $60, you better hurry if you have your eye on a particular item, as we predict this could be Target’s fastest selling collaboration to date.
This collection will be sold in Target stores in the US from February 9th, but for the first time in Target collaboration history, UK customers can also get their hands on some of the pieces. Several items will be available through Net-a-Porter.com, so if you are a fan of Peter Pilotto, this is your chance to get a designer piece for a fraction of the price.
Back in September target released a statement to back up their campaign, in which they revealed the collection would include everything from ‘from flirty frocks and skirts to chic clutches and swimwear’ and will be designed using ‘kaleidoscopic prints, bold color combinations and sculpted silhouettes’.
The label themselves said of their new collaboration: “By working with Target, we’re able to broaden our reach and bring our design aesthetic to an entirely new audience.” And the brand are very happy that their label is now reaching a much wider audience, thanks to the collection with Target, as co-creative director Christopher De Vos added: “This is a pivotal moment for our brand. “Our collection for Target embodies the elegance and spirit of our own line, but makes it accessible to everyone.”
UK brand Peter Pilotto has gained in popularity on both sides of the pond over the last couple of years, and can count US celebrity fans such as model Miranda Kerr and actresses Sienna Miller and Kerry Washington, and our own Christine Bleakley.
You can view the entire Peter Pilotto lookbook, courtesy of Fashionista.com.