If you own a Rolex watch, then you are probably in a one percentage bracket; so imagine what it must be like to be asked to design a Rolex? Rolex watches stand for ultimate glamour and are one of the most decadent, luxurious items anyone can buy. So, if you were asked to design a Rolex, how would you go about it? Would you stick to a classic design, or go for something a little more modern? What about colours? Standard gold and silver or a bold statement of black and bright neons? This is what a few fashion personalities had to contend with as Moda Operandi teamed up with vintage watch dealer Bamford Watch Company and they were given the opportunity to create their own Rolex watches. We have featured some of the best designs and all of them are on sale from now until August 23 so you’ll have to get a wriggle on! The whole collection can be viewed on modaoperandi.com.
Tommy Ton: Rolex Explorer – €14,065
Street Style Photographer, Style.Com, GQ, founder of Jak&Jil
“The colors I chose were a total contrast of hard and soft, masculine and feminine, and rugged and chic. I wanted the Rolex to appeal to who felt attracted to it.” This BWD customized PVD black steel Rolex Explorer I watch features a light blue face with navy 3, 6 & 9 hour markers with white luminous hour markers. Steel. Made in Switzerland.
Brad Goreski: Rolex Milgauss – €14,846
Brad Goreski – Celebrity Stylist, Author, and Star of It’s a Brad, Brad World
“I’m a big fan of pops of color, but I thought I would take that to the next level and do a color-blocked Rolex. This watch is the perfect accessory whether you’re wearing a tee and jeans or a well-tailored suit.” This BWD customized PVD black steel Rolex Milgauss watch features a bright yellow face with contrasting silver hands, purple hour markers as well as a pink lightning bolt shaped seconds hand. Steel. Made in Switzerland.
Frederic Fekkai: Rolex Daytona Watch – €24,222
Frederic Fekkai – Celebrity Hair Stylist, Owner of Frederic Fekkai Salon and Frederic Fekkai Products
“I wanted to bring a happy and bright look to a very serious watch. Of course I applied the Fekkai blue to be consistent with my Provence roots.” This BWD customized PVD black steel Rolex Daytona watch features a black face with subtle chronograph display and a tachymetric bezel which allows one to perfectly measure elapsed circuit time and calculate average speed. Steel. Made in Switzerland.
Peter Davis: Customized Submariner Rolex Watch – €16,409
Peter Davis – Editor in Chief of SCENE Magazine, Occasional Deejay
“Safety orange is my favorite color, which a reader told me meant that I was loud and bold. And this Bamford Rolex is about as bold and beautiful as you can get.” This BWD customized PVD black steel Rolex Submariner watch features a date display window at the 3 o’clock position, red face with a purple and silver dial and purple markers, and an engine-turned black bezel with contrast red indices. Quick set datejust model means the date can be changed by pulling out the crown and winding through. Steel. Made in Switzerland.
Trevor Traina: Customized Daytona Rolex Watch – €24,222
Trevor Traina – Technology Entrepreneur, Writer
“The Daytona is one of the most enduringly cool watches ever created. The design is amazing and the namesake race is legendary. I love cars and have driven my Audi R8 on the formula one racetrack in Shanghai. The car’s instruments glow and are designed for soft light. That was my inspiration.” This BWD customized PVD black steel Rolex Daytona watch features a navy face with a blue and white chronograph display and a tachymetric bezel which allows one to perfectly measure elapsed circuit time and calculate average speed. Steel. Made in Switzerland.
Jessica Hart: Customized Explorer 1 Rolex Watch – €14,065
Jessica Hart– Australian Fashion Model
“My masculine side definitely inspired my design. I designed this for a man to be worn by a woman and vice versa. It’s dark, it’s moody, and it’s sexy – just like a man wearing navy and black.” This black steel Rolex oyster perpetual bracelet watch features a black face with navy and silver dial and markers. Steel. Made in Switzerland.
Euan Rellie: Customized GMT Rolex Watch – €16,409
Euan Rellie – Senior Managing director of Asia LLC, Man About Town
“I travel around the world every couple of months so the GMT Master works for me. I wanted something unusual, memorable, and a little bit lurid to project a swagger, confidence, and irreverence.” This BWD customized PVD black steel Rolex GMT swatch features a date display window at the 3 o’clock position, navy face with red filled batons, black bezel with contrast yellow indices. Quick set datejust model means the date can be changed by pulling out the crown and winding through. Steel. Made in Switzerland.