James Dyson has revolutionised the vacuum industry, and now he is dipping his toes into hair-dressing.
The British inventor has created a hair-dryer that, like his vacuum cleaners, is completely different from your standard market products.
The Dyson Supersonic not only looks different, but it works differently too.
The first thing you’ll notice is that there is a gaping hole in the middle where you usually see the motor and working parts that heat up to dry your hair.
This is because Dyson has placed the motor in the handle. And the motor is no bulky affair either. It is digital for a start, and compared to standard hair dryers it’s tiny.
The digital motor is where everything changes. It is much quieter than typical hair-dryers and incorporates 13 blades. These pump out a controlled, high velocity airflow which dramatically cuts down on hair drying time.
Despite this powerful air flow, the actual dryer remains cool to the touch. This is because the hot air is contained inside pockets of cold air that are nearest to the surface.
As the motor is in the handle, balancing the Supersonic is much easier as the weight is distributed more evenly.
It has 3 precise speed settings:
- Fast drying
- Regular drying
- Gentle drying
There are also 4 precise heat settings
- 212°F – Fast drying and styling
- 176°F – Regular drying
- 140°F – Gentle drying
- Constant cold
There’s also good news for your hair health-wise. The hair-dryer measures the air temperature 20 times every second, thanks to a glass bead sensor inside the device.
This keeps the heat at a regular 194 Fahrenheit at all times, meaning you never overheat your hair and it stays shiny.
“Hair dryers can be heavy, inefficient, and make a racket. By looking at them further, we realized that they can also cause extreme heat damage to hair,” James Dyson says.
“I challenged our engineers to really understand the science of hair, and develop our version of a hair dryer, which we think solves these problems.”
The product has taken four years to complete and there have been more than 600 prototypes made before Dyson was happy with the finished product. The team at Dyson headquarters also tested their prototypes on around 1,010 miles of human hair.
Fronting the Supersonic campaign is hairstylist to the stars – Jen Atkin, who has already been enthusing about the device on social media:
“If you know anything about me, you know I’m a lover of innovation and new technology, and the Dyson Supersonic is just that,” Atkin says.
“The motor is much smaller, but still very powerful, so I can dry hair quickly and it feels light in my hand. Plus, the aesthetic is so gorgeous.”
The Supersonic comes with three different nozzles:
- A smoothing nozzle for a sleek finish for drying and styling at the same time.
- A styling concentrator for shaping and styling in sections without disturbing the rest of your hair.
- A diffuser nozzle for dispersing hair gently and evenly around your hair and eliminating frizz.
The Supersonic will be available from September 2016 and be priced at $399 with free shipping.
There are two colour choices available: magenta and grey or white and chrome.
For more details or to buy visit dyson.com or Sephora.com