Facebook vs Fancy and why social media is more addictive than sex

He has the dark brooding looks of a movie actor and, according to reports, would have been perfect for a role in the Hollywood film Horrible Bosses, which came out last year starring Jennifer Aniston and Kevin Spacey.

But Twitter co-founder Jack Dorsey has staunchly denied accusations that his employees found him “difficult to work with”.

The claims came to light in a profile of Twitter’s chief executive Dick Costolo, which appeared in the New York Times after Dorsey cut back his role at the micro-blogging website, which allows users to post tweets of up to 140 characters.

The Times piece claims that Dorsey’s role has been reduced “after employees complained that he was difficult to work with and repeatedly changed his mind about product directions,” adding: “He no longer has anyone directly reporting to him, although he is still involved in strategic decisions.”

But Dorsey hit back on his Tumblr blog, saying he had transferred all his employee supervision to Costolo simply to give him the chance to concentrate on refining the Twitter brand and logo as well as spending most of his time at payment start-up Square, where he is CEO. The site allows you to take credit card payments with an iPhone, iPad or Android.

And, talking of money, while Facebook cannot be described as anything short of spectacularly successful, having hit the one billion unique users mark recently, co-founder Mark Zuckerberg has come in for flak from shareholders and investors about the site’s ability to make money.

The social networking giant has now developed a new “want” button, similar to clicking on its “like” button in a bid to boost its e-commerce clout.

In a pilot US scheme called Collections, the button will be placed next to images of covetable fashion or home furnishings, for example. Then consumers will “want” them, adding them to their wishlists. It’s being tested out at first with seven retailers, including Pottery Barn and Victoria’s Secret.

“People will be able to engage with these collections and share things they are interested in with their friends,” said Facebook in a statement. “People can click-through and buy these items off of Facebook.”

The move takes on a similar premise to that of The Fancy, the social photo sharing website created by Joseph Einhorn. The site describes itself as “part store, blog, magazine and wishlist”. Consumers post up pictures of things they love and stores can then engage with the site, selling their products directly through it.

But Matt Miller at Forbes warned, while Facebook needs to please disgruntled investors, punters may not take kindly to the new “want it” button.

“Users go to Facebook to feel like individuals,” he said.” We don’t want to feel like a dollar sign.”

“It’s a pretty narrow balance beam that Facebook has to walk – appeasing users and investors alike – and they should keep in mind that one billion friends can be made and lost with the click of a button.”

One thing’s for sure, social media is becoming ever more popular across the globe. In fact, say researchers, checking Facebook or Twitter can be more tempting than sex or cigarettes.

Boffins at Chicago University’s Booth Business School polled 250 participants in Germany, finding the desire to interact through tweets, photos and comments was stronger than the yearning to have sex or a cigarette. The results showed Facebook, Twitter and other social networks were the hardest to resist.

The study’s lead author, Wilhelm Hofmann said: “Desires for media may be comparatively harder to resist because of the high availability and also because it feels like it does not cost much to engage in these activities, even though one wants to resist.”

So, if we’re going to be logging on to our social media accounts so much, we may as well have the perfect gizmo for the purpose – and iPad mini could be just the thing.

New reports say the iPad mini will be unveiled on October 17, having a 7.85-inch display and lower resolution than current 9.7-inch models. It will be a direct rival to Google’s Nexus 7 and the Amazon Kindle Fire, which are both purse-friendlier options.

Then there’s the 4-inch version of the Samsung Galaxy S3 that has just been announced. While many consumers turned to Apple, believing the S3 was just too big, the new S3 mini may just tempt them.

Let smartphone and tablet battle commence…

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