He is the cheeky amiable TV host that everyone loves, but Dermot O’Leary has decided to add men’s grooming to his extensive repertoire.
The popular TV presenter has created the 24.hr Grooming for Men by Dermot O’Leary range, in collaboration with Marks & Spencer.
Despite Dermot’s superstar status, he has kept his products affordable and they range from £5 to £15. They include a Hair & Body Wash and a Face Scrub.
Of his grooming range, Dermot said: “This project has been fantastic to work on, I’ve worked extensively with the team at M&S, who have shared their knowledge and innovation, and together we’ve created a small family of grooming products I’m really proud of, and genuinely use every day.”
Dermot debuted his range at Marks & Spencer where he described the collection as containing ‘six hero products’.
The X Factor frontman was very much involved in the creation of every product, and explained how he went about designing it: “We kept the line-up simple and affordable. From a hair and body wash that smells great but isn’t overpowering, to a moisturiser that makes your skin feel hydrated, without being oily. Trust me, I’m the guinea pig who tested the lot.”
The range starts off with a Hair & Body Wash for £5 that is designed to be used on both your hair and body and leaves your body soft and your hair conditioned.
There’s a Face Wash for £6 which leaves your face refreshed without drying out and ready to face the day.
The Face Scrub costs £7.50 and deep cleans and revitalises your skin as it exfoliates, clears pores, removes excess oil and prepares your skin for shaving.
The most expensive product is the All In One Day Cream costing £15. This is a multi-tasking product that moisturises, brightens and protects, all in one product. It helps to fight the tired signs of ageing and smooths fine lines and wrinkles. You can also use it after shaving to calm skin down. Dermot admits that: “It isn’t going to make you look years younger, but it will get your skin in much better shape for your age.”
The Overnight Recovery Cream is also priced at £15 and is designed to work its magic at night, repairing tired skin. Wake up to revitalised skin that looks rested and healthier with reduced wrinkles.
The Eye Roller is priced at £10 and instantly revives tired eyes by brightening up the skin under the eyes and soothing the delicate skin that surrounds it.
The majority of online reviews for the 24.hr Grooming Range are positive with most men giving the products 4-5 stars. Comments include:
‘Great product, does the job.’
‘This Face Wash is a good addition the range.’
‘The quality of this face wash proves that M&S has put some thought into the formulation as well as the marketing.’
‘I will be buying more and trying other products in the range.’
There were some complaints however, as one of the criticisms was directed to the lack of UV protection in the All In One day Cream, whilst other negative feedback focused on the inclusion of sulphates in the Hand & Body Wash.
Overall the response has been mainly positive with all the products suitable for vegetarians and talk of gift sets and fragrances available around Christmas.
Dermot O’Leary’s 24.hr Grooming Range is available here.