No7 have done it again! Their new product – No7 Airbrush Away Primer – appears to be a runaway success and customers are flocking to buy it. Although there as been little press or media coverage, it seems that word of mouth has got this item all the sales it requires and is a serious contender for Nanoblur, created by Indeed Laboratories in Canada.
The difference however, between Boots No7 Airbrush Away and Nanoblur is that you apply Nanoblur after you have put on your make up, whereas the Airbrush Away is a primer, and as such you apply it before your make up. It is designed much as professional make up artists use their primers, but this is for the everyday customer who wants more than just a finishing touch to her make up. Indeed, this is an innovative product and one of its kind.
It works to reduce the appearance of all the signs of ageing instantly. It has a unique complex that combines filling properties with light-diffusing particles to smooth fine lines and wrinkles and put uneven skin tone and pores into soft focus. And you can see the results in just ten minutes and more importantly, they last for up to eight hours. The great thing about No7 Airbrush Away Primer is that its designed to work perfectly with all foundations and moisturisers. The product works by using a silicon base which provides an elegant texture and aids the optical effect.
The No7 Protect & Perfect Intense were first launched in May 2009 and for the first time ever, No7 decided to test a cosmetic anti-ageing product to similar rigorous standards of testing that an over-the-counter (OTC) medicine would receive.
The resulting 12-month study was published in a peer-reviewed scientific journal and proved that long term use of a cosmetic anti-ageing product makes a noticeable difference to wrinkles in photo-aged skin. Since the launch, the Protect & Perfect Intense range is currently the UK’s No.1 anti-ageing skincare product and in a recent study 9/10 Protect and Perfect Intense users said that protect & Perfect Intense is their daily beauty must have.
Here’s what customers had to say about the new No7 Airbrush Away Primer.
- I have never used primer before…I just didn’t see the point of it. But I am soooo glad that I have used this product……I use it every day and now couldn’t be without it! I cleanse and moisturise as normal and then apply this before my makeup. It really does make a difference! From jeanie
- This primer applies really well and foundation glides on smoothly and much better than without a primer. It didn’t make any difference to my fine lines (around the mouth and eyes) these were still visible but overall my skin did look more luminous and healthy looking than if I had just used foundation alone. From madhatter1
- Airbrush Away is great. My make-up lasts longer when I am wearing the primer and my skin feels great. I can’t say that it has made any difference to the look of my 46 year old skin but we can’t expect miracles! It just feels good and the fact it makes my make up last longer is enough for me. It’s now going to be part of my routine. From jacquie
- I have been using this product for a couple of weeks now. It goes on smooth and a little goes a long way. It leaves your skin feeling smooth and silky and helps your foundation to go on smooth and also go further. It has a nice delicate fragrance which isn’t overpowering. The finished look is a good flawless finish and my makeup also stays in place longer. From katiea.
No7 Airbrush Away Primer is available to buy from Boots.com for £19.50 for a 30ml tube. * Note, the pictures do not pertain to the comments made.