They say you get what you pay for, but one Vogue reviewer has stuck her neck out and championed a cosmetics brand from none other than Poundland, the shop where everything costs £1.
Vogue’s Lottie Winter was undoubtedly anxious about trying out the cut price store’s make-up collection, but putting aside her fears, she tested them and was pleasantly surprised.
The Poundland Make-Up Galley
The range from Poundland is called the Make-Up Gallery and includes over 100 items, including lipsticks, lipgloss, lipliners, brow liners, eye shadows, eyeliners, mascaras, bronzer, blusher, concealer, foundation, and nail polish. Since launching two months ago in stores nationwide, extra supplies have been shipped in to cope with the demand. In fact, over this two month period, more than one million Make-Up Gallery items have been sold, in no doubt thanks to the positive reviews by magazines such as Vogue.
In her review, Ms Winter particularly liked the £1 eyeliner, stating:
“The brush is so precise it creates the finest of flicks with utmost precision and the smudge-factor matches that of its most esteemed counterparts.”
As for the foundation, she declared:
“The Gorgeous Flawless Long Lasting Foundation creates a silky smooth veil without being cakey,” but admitted that she probably wouldn’t swap from her normal product as her skin is quite temperamental, she did add however that:
“Another tester, though, has found it to be a genuinely long-wearing formula and it also claims to be infused with vitamin E, as well as UVA/UVB filters, which we all know is a good thing.”
The product that she really loved was the nail varnish:
“The real star of the show was the Time To Shine Quick Dry Nail Colours – the wide brush made application a dream and the colour came out so rich, I ended up only applying one coat. Add that to the nominal drying time (four minutes and totally budge-proof) and you’ve got a formula to rival the best in the business.”
The only negative comment Ms Winter had to make was regarding a couple of the powder products:
“The only let-down came in powder form. The Feeling Blush Blusher and Good To Glow Bronze Shimmer didn’t deliver much (if any) colour and felt a bit furry to the touch.”
However, to get a personal endorsement from a Vogue reviewer must be the icing on the cake for the CEO of Poundland, and Jim McCarthy, chief executive is rightly pretty chuffed:
“We are incredibly proud of the Make Up Gallery range and are amazed and delighted by the response we have had for this collection.
‘We had no doubt that this range would be popular – it was a new and stylish range which offered fantastic value – but the reaction so far has exceeded all expectations and we’ve had to call in extra stock just to keep up.’
Sale figures so far show that the products have been selling well in the North of England, with stores there topping sales lists for the retailer.
It is thought that in the run up to Christmas, shoppers will want to stock up even further ahead of their big night out on Saturday and for the party season ahead.
To view the Make-Up Gallery range go to http://www.poundland.co.uk/health-and-beauty/make-up-gallery.