Topshop heiress Chloe Green has released pictures from her Chloe Jade Green spring/summer range, her third shoe collection in two years. The new collection features 20 pieces, and is available to purchase not only in Topshop, but Selfridges.
Chloe, who is the daughter of billionaire business tycoon Sir Philip Green, has recently hooked up with Marc Anthony, the ex boyfriend of Jennifer Lopez, of which he has two children. But he was not at the lavish press party, exclusively organised to launch her latest collection.
The 22-year-old threw an exclusive event in Notting Hill with her mother Tina as support, to unveil her new designs to the fashion media. Chloe’s first two collections were hailed as a huge success, by pundits and celebrities alike, in fact, she can now count stars such as Nicole Ritchie, Nicole Scherzinger and Demi Lovato as fans.
Chloe said: ‘I have learned a lot since my first collection. Instead of just creating shoes that I would like I’m learning about designing for my market, which includes a lot of tall people that I hadn’t expected, clubbers, people on holiday and girls out for dinner, As well as my mum.
‘I get brilliant feedback from customers who like what I’m doing and now my biggest challenge is to keep bringing them back each season by reworking their favourites as well as giving them something new.
‘Even in the Christian Louboutin or Giuseppe Zanotti world of shoes the classic styles are available season after season, they are just revamped with new detail.’
All of Chloe’s shoes feature her unique green sole, as a nod perhaps to Louboutin’s trademark red soles, and all of them feature sky scraping heels, in fond rembrance of her days as a young girl, wearing her mother’s shoes to gain a few more inches in height.
Chole said: ”What do you do when you are a short 14-year-old and your friends all start growing taller and leaving you behind? You find the highest pair of heels your mother owns and start trying to walk in them.
‘I spent a lot of my early teenage years practising walking in my mum’s shoes, and now she is one of my biggest fans… she wears my shoes more than I do.’
Chloe spoke about her new collection, and said: ‘They are fast fashion shoes but they are also a bit exclusive – it’s nice that you won’t see many people in the same style as you on a night out.
‘We have bought the styles on, but you have to always be proud of what you design and be able to stand by it and I am proud of the shoes in all three of my collections because they are all very me.’
Chloe said: ”My biggest challenge is to keep bringing my customers back each season by reworking their favourites as well as giving them something new.’
And her designs have proved to be so successful, that new boyfriend Marc Anthony has taken to asking her for fashion advice.
Chloe told Grazia Daily: ‘I get the odd question of ‘Do you like what I’m wearing?’ and I’m like, ‘No not really’. Then he says, ‘How would you wear it?’. I’ll then say, ‘Make it a bit cooler – wear it with some trainers and a T-shirt.’ He’s then, ‘Okay, I’m not sure, but if you like it, I like it.’
Marc is not her only celebrity fan, as Chloe revealed: ‘Nicole Scherzinger has been great. She saw my collection and loved it and wanted to wear my shoes. Nicole Richie has been really supportive.
‘If people don’t like it they are going to say something about it so it’s just so amazing to have had such great feedback. Like Demi Lovato told me she likes my shoes and I was like, ‘You don’t just have to say that.’ But she said she loved them because they are so comfortable.’
You can check out the new Chloe Jade Green collection at her website – www.cjg.com
All pictures copyright Chloe Jade Green