It seems that after a statement from St Jame’s Palace, confirming that the Duke and Duchess of Cambridge’s ‘recognise happy history of people producing souvenirs’, companies have fallen over themselves to produce a range of Royal Baby souvenirs, all in time for the Royal birth. Speaking to the Daily Telegraph, a spokesman said: “The birth of the Duke and Duchess’s baby should be a joyous occasion, and we recognise there is a long and happy history of people producing souvenirs to mark Royal occasions.”
There is nothing like a Royal event to send businesses into a spin, as they release memorabilia, collectable souvenirs, and commemorative items, all to celebrate the fast approaching Royal baby.
And although some of the gifts and souvenirs showcased in this article could border on the slightly tacky, after the endorsement of St Jame’s Palace, it seems that many industries are deciding to cash in on the Royal birth.
With items ranging from commemorative bone china mugs from Harrods, maternity t-shirts from Mothercare, to ‘royal’ potties from Fisher Price, there appears to be a flood of Royal birth inspired merchandise, catering for every possible taste.
And while some of the gifts might not be to everyone’s taste, St Jame’s Palace have said the Duke and Duchess of Cambridge have welcomed the memorabilia as part of the celebrations of their first born.
The Duke and Duchess of Cambridge’s baby is due this month, and since they announced the happy event, there has already been an enormous flood of products to mark the occasion. Once the baby is born and the sex known however, it is thought that the shopping market will be swamped with products, designed to celebrate the actual sex and birth.
Collectable items, such as bone china mugs, plates, dishes and bowls are expected to sell particularly well, and range from the relatively cheap ceramic items, to the more expensive gold edged bone china products.
Whilst toys and clothing for babies and children are also expected to be best sellers, as mothers-to-be will want to celebrate at the same time as the Duchess.
Souvenirs in London for tourists will also bring a much needed boost to the UK’s economy, as Dr Laura Cohen, chief executive of the British Ceramic Confederation, explains how foreign tourists who are visiting at this time of year are particularly keen to buy gifts, commemorating the Royal birth. She says: “This will be a welcome boost for UK tableware and giftware manufacturers, generating significant sales for many companies in the UK and overseas.
UK manufacturers are uniquely placed to commence manufacturing as soon as the baby’s name is announced and so respond rapidly to orders. Many customers value the ‘Made in England’ backstamp on cherished family items such as these marking royal occasions.”
However, there has been a bit of a backlash against some of the more ‘tacky’ products, which has led retailers to defend their decisions to create these souvenirs. Simon Calver, Mothercare chief executive, denied that they were trying to ‘cash in’ with their range of prince and princess clothing. He said: “We’re looking to commemorate, celebrate, to have a bit of fun. Babies are going to be the thing people talk about this year.”
Amongst some of the stranger items for sale are a selection of crown doughnuts from Krispy Kreme, a playset from Mothercare, which includes the Duke and Duchess in a wedding carriage, and baby booties with pink or blue crowns on from Jojo Maman Bebe.