The makers of the popular ITV1 television game show may ask contestants if they have what it takes to beat The Cube.
But it’s more a question of eating at The Cube in a new restaurant innovation with the same name.
Appliances giant Electrolux is offering a unique dining experience in London until the end of September.
Sitting atop of London’s Royal Festival Hall, some of Britain’s finest chefs will be cooking for just 18 guests against a stunning backdrop of the River Thames, Big Ben and the Houses of Parliament.
The event is being billed as a way for Electrolux to celebrate its expertise in the home and professional cooking markets.
Six chefs have been specially chosen to cook at The Cube by Electrolux in London but exactly what they will be cooking is kept a closely guarded secret until the day itself. What is for sure is the dishes will be made using locally-sourced ingredients, right in front of you.
The chefs involved are 29-year-old Tom Kitchin, Scotland’s youngest ever recipient of a Michelin star; Sat Bains, who has two Michelin stars at his restaurant Sat Bains with Rooms in Nottingham; Daniel Baines who also cooks to Michelin standard; Claude Bosi, who moved from France to the UK in 1997 to run the kitchen at The Overton Grange Hotel in Ludlow; and Jonray and Peter Sanchez, head chefs of Casamia in Westbury on Trym.
Open daily, The Cube by Electrolux is not cheap, but it is offering a unique experience, cooked for you by Michelin-starred chefs. Lunch at noon costs £175 per person and dinner, which is served at 7pm, costs £215, including a champagne reception, a minimum of a six-course tasting menu and matched wines.
London’s The Cube follows a similar concept by Electrolux in Milan. That time round, The Cube spent 18 weeks overlooking the Piazza del Duomo, at the cultural and social heart of Milan.
Thirteen Italian chefs, who all work with Electrolux appliances in their own restaurants every day, demonstrated Michelin-star cooking in the beautifully-designed venue with equally beautiful views. Diners at Brussels Parc du Cinquantenair have also been treated to spectacular food at their own version of The Cube.
The concept, which celebrates 90 years of professional expertise by Swedish firm Electrolux, has also sprung up in Stockholm. Until the end of October, the Stockholm version of The Cube is crowning the Royal Opera House in the heart of Sweden’s capital city.
Some of Sweden’s top chefs, including Mathias Dahlgren, Johan Jureskog and Magnus Ek, and Stefano Catenacci are cooking for patrons along with Klas Lindberg who was crowned Swedish Chef of the Year 2012.
According to Electrolux, almost half of Europe’s Michelin-starred chefs use Electrolux appliances in their restaurants every day, so asking some of them to cook in unique venues for a select few customers was the perfect way to celebrate Electrolux’s anniversary.
The dining experience has so far proved incredibly popular thanks to its unique blend of pop-up dining combined with views from some of Europe’s great neoclassical buildings.