Bugaboo are renowned for their celebrity fanbase, which includes Kate Hudson and her rocker boyfriend Matt Bellamy, Denise Van Outen, No Doubt singer Gwen Stefani, actress Gwyneth Paltrow, TV presenter Myleene Klass, actress Sienna Miller and more recently our very own pop sensation Adele.
Bugaboo have often featured exclusive collaborations with high end fashion houses, their most successful to date being the Bugaboo + MIssoni range, which is a hugely popular choice of celebrity mums across the globe.
Now they are hoping to emulate this success with their latest collaboration which features the legendary founder of Pop Art – Andy Warhol.
The new bugaboo strollers will feature two designs, based on Warhol’s iconic prints, ‘Flowers’ will showcase Warhol’s famous floral work in prime colours of red and black, and his ‘Cars’ print in black and cream, both created back in 1962.
The Andy Warhol prints are available as a fabric set and fit the Bugaboo Cameleon 3, The Bugaboo Bee and the Bugaboo Donkey. The Bugaboo Cameleon 3 costs £799, the Bugaboo Bee costs £479 and the Bugaboo Donkey costs from £899 to £1,219, these are prices for the strollers alone.
Warhol died 25 years ago but his paintings are one of the most instantly recognised in the world. To create the unique fabric prints for the strollers, Bugaboo collaborated with the Andy Warhol Foundation for the Visual Arts. It is thought that more designs from the Foundation will be released over this coming year.
Madeleen Klaasen, chief marketing officer Bugaboo International said: ‘With every new collection we look to further unfold the authenticity, style and originality of Andy Warhol’s extraordinary legacy.’
And Michael Hermann, who is the head of licensing at the Andy Warhol Foundation, added: ‘We love working with brands that understand the relevance of Warhol’s influence on contemporary art and culture, and who create products that reflect his sophisticated sense of design. Needless to say, Bugaboo perfectly fits that description.’
Bugaboo’s previous collaborations have included Viktor & Rolf, Missoni and Marc Jacobs.
The Amsterdam based firm Bugaboo was founded in 1999 by designer Max Barenbrug and physician Eduard Zanen, and has a fanbase of not only celebrity parents, but affluent mothers too.
The first collection will launch in store in May 2013 and will feature the first two prints, Andy Warhol Flowers and Cars, for the Bugaboo Parasol (only flowers) and tailored fabric set or sun canopies for Bugaboo Bee, Bugaboo Cameleon and Bugaboo Donkey.
Check out bugaboo.com for more information.