What do Gwyneth Paltrow and Gwen Stefani have in common? They both love Bugaboo prams and so do many other celebrity mums.
The Bugaboo pram is without a doubt the chicest pram about town and the stroller is a seriously strong contraption. Now available is the Bugaboo + Missoni – a special edition of the pram with the distinctive Missoni brand. The stroller features the gorgeous zig zag stripes, seen often on Missoni clothes and accessories. The special collection features two tailored designs. A bright block print adorns the Bugaboo Cameleon stroller sun canopy and bassinet apron, while vibrant zigzags decorate the Bugaboo Bee sun canopy. And that’s not all. Each collection is completed with a knitted blanket. The luxury knitted blanket features Missoni’s signature craftsmanship and quality.
The Missoni fashion house was first established amazingly as far back as in 1953 by Tai and Rosita Missoni. Now their knitwear is known around the world as an icon of Italian style with its stylish stripes and zig zag features instantly recognisable. The Bugaboo + Missoni collaboration brings to life the best in function and fashion through design innovation. Angela Missoni, co-owner of Missoni S.p.A says, “It was a great joy to work on this project. Children are so sensitive to colours and patterns. Working with Bugaboo has given me a unique opportunity to create a dream stroller that I hope will be enjoyed by children and will stimulate their senses.”
Madeleen Klaasen, Bugaboo CMO comments, “At Bugaboo we always aim for exciting unexpected collaborations. We feel privileged to be working with them, this partnership combines excellence and innovation in stroller design combined with the unmistakable bright colour patterns of Missoni.” And the good news is that the new Bugaboo Bee stroller is available with the Missoni accessory kit. Stroller bases cost from around $600 and you can accessorise with the Missoni kit from around $199. All Bugaboo strollers with the Missoni prints are available exclusively at www.neimanmarcus.com with delivery rates according to destination.