With excitement building for the release of the 23rd Bond film, fans can’t wait to see what Bond is wearing, what cars he’s driving and which girls he’s wooing.
But gadgets also have a big role to play in the allure of 007. We can’t wait to see what Q comes up with next and there’s always a Bond effect on retail sales of whatever he uses that you can buy on the High Street.
So, Sony is set for a huge boost. In Daniel Craig’s first outing as Bond in Casino Royale, he had the Sony Ericsson K800 while his leading lady Eva Green had the stylish M600i in crystal white. In Quantum of Solace, Bond opts for the Sony Ericsson C902.
And, in his latest outing as Bond in Skyfall, which is already being described by critics as the best in the franchise, Craig sticks to brand loyalty, wielding the top-end Sony Xperia T, with its 13-megapixel camera, 4.6-inch HD display and full 1080p video recording. “To make something cool, give it to someone cool. That’s the plan with the Sony Xperia T,” says stuff.tv.
Talking of cool, there are fewer brands cooler than Apple at the moment. The firm was even described as “cool” by a US judge in its court battle against Samsung but it must be kicking itself at not being the choice of the world’s most popular spy.
Apple has, however, finally sent out invites for an event on October 23 at the California Theatre in San Jose, which can only be to launch the iPad mini. It starts at 1pm Eastern time, so that’ll be 6pm in the UK.
A teaser on the invites says: “We’ve got a little more to show you”. And, computerandvideogames.com is reading a lot into that little word. “All things ‘little’ will be the theme of the event,” says the site. “if widespread rumours turn out true, as Apple is expected to reveal a new iPad Mini along with a 13-inch Retina Macbook Pro and a new Mac Mini”.
Over at Bloomberg, sources are claiming the smaller iPad will have a 7.85-inch screen and analyst Shaw Agee & Leach Inc, Shaw Wu, is predicting Apple will price the new device $299 or $349. We can hardly wait until October 23 to find out.
While Apple is far from average, one research firm has been hard at work finding out who the average Twitter user is. If you don’t tweet yourself, it can be difficult to understand why you would want to post 140 character messages about what you’re having for breakfast or what you’re watching on television but despite the sometimes inane content, Twitter is without doubt a massive success story.
According to social media marketing firm, which used data from a sample of 36m Twitter profiles, the mean number of followers people have is 208 and membership is slightly skewed towards women, who account for 53 per cent of profiles. Around 25 per cent of Twitter’s more than 500 million accounts have never, however, been used.
Twitter and Facebook have hit the headlines for all the wrong reasons recently and the UK’s Director of Public Prosecutions is now talking about law changes in a bid to protect users from trolls who post offensive and abusive messages online. Matthew Woods, 19, from Chorley, Lancashire, was jailed for 12 weeks after posting comments on Facebook about murdered five-year-old April Jones while a Liverpool man was arrested after praising the alleged killer of Manchester police officers Fiona Bone and Nicola Hughes.
Keir Starmer said existing laws usually used in prosecutions were written with telephones and public places in mind so it would be reasonable for prosecutors to look to parliament for new guidance. He added, however, that he would be trying to “make whatever parliament’s passed work and we’re going to try that exercise until it’s demonstrated that it’s impossible.”
The need for further protection from vile trolls who use the internet as a tool to abuse and bully has been further highlighted in a case that has appalled the world.
Fifteen-year-old Amanda Todd was found hanged at her home in British Columbia, Canada, after being victimised by cyber bullies. Her death came weeks after she posted a harrowing video on YouTube telling of her trauma at the hands of internet bullies. And sickening attacks are continuing with Facebook pages set up in Amanda’s memory being defiled with hateful messages.
But the social forum has also been used for good, with poignant messages paying tribute to Amanda and calling for an end to cyber bullying. “R.I.P Amanda Todd, gone but not forgotten, hopefully this will bring awareness among schools everywhere of the seriousness of bullying,” writes one forum user.
Amanda’s brave mum Carol has not asked for the YouTube video to be taken down. She wants it there to warn others of the dangers of cyber bullying. We can only pray Amanda’s death makes a change. As British Columbia premier Christy Clark put it: “No one deserves to be bullied. No one earns it. No one asks for it. It isn’t a rite a passage. Bullying has to stop.”