Cheryl Cole has been in the news recently and perhaps all for the wrong reasons. She was unceremoniously sacked from the American X Factor and now supposedly has an ongoing feud with her mentor Simon Cowell.
All eyes are on her to see what she would do next and we are pleased to tell you that, as the patron of her Cheryl Cole Foundation, she is recycling some of her most famous dresses on ASOS Marketplace.
On the 13th June, to raise funds for her charity and the Prince’s Trust, Cheryl will be auctioning off some of her favourite dresses and now you can be part of fashion history by bidding on them and raising money for charity at the same time.
Cheryl has handpicked twenty dresses, all of which have significant meaning to her, with the first ten becoming available from the first day of the auction and a new one released every day until it closes.
Cheryl told asos.com who are handling the auction – “When I was clearing out my wardrobe it occurred to me that the clothes I was bagging up for charity could benefit my charity,’ explains Cheryl, ‘which is how the idea for the closet auction started.”
The auction is called a ‘Lowest Unique Bid’ auction, a little different from standard auctions in that, the way the auction will work is that the lowest monetary amount not bid by anyone else wins the auction.
Cheryl goes on to say “I’m very excited to welcome you to my clothes auction on ASOS Marketplace which will raise vital funds for The Cheryl Cole Foundation.
In the first instance, money raised for my foundation will go to help disadvantaged young people in the North East and will be spread across a variety of different Prince’s Trust projects in the region. I hope you enjoy browsing through my wardrobe and that you find something you like!”
Included in Cheryl’s favourite dresses are Paul & Joe Green Coqulein Waffle Dress which she wore for her first day on The X Factor, a Milly Twill Silk Patterned Dress she had on whilst auditioning JLS, an Erotokritos Grey Pleated Dress she wore on a night out for her 25th birthday, a classic Herve Leger Bandage Dress with Stripe Detail which she wore whilst dining at Nobu and a gorgeous dress from Richard Nicoll, a favourite designer of hers, with Grey Ribbon Embellishments.
The Cheryl Cole Foundation auction will run from 13th – 24th June and to bid on any of her dresses log on to asos.com as early as you can!.