Usually celebrities and musical artists who have a new product to promote, want as much publicity as possible, but Beyoncé has proved that she is no usual artist. The 32 year-old singer, mother of Blue Ivy, and wife to rap artist Jay-Z sent her Twitter feed into a frenzy yesterday, as she released her fifth album on iTunes, without so much as a whisper.
After nearly a year of anticipation for her fans, she finally posted her new album, which was completed with seventeen ready-made videos for each track, online with no publicity or campaigns to accompany it.
She did release a statement however, to explain how the album came about and what inspired her to make it. Beyoncé said: “I see music. It’s more than just what I hear. When I’m connected to something, I immediately see a visual or a series of images that are tied to a feeling or an emotion, a memory from my childhood, thoughts about life, my dreams or my fantasies. And they’re all connected to the music.”
And she has roped in her family members, including cute daughter Blue Ivy, her husband Jay-Z, her mother and to show there’s no hard feelings, even her former band mates from Destiny’s Child, Kelly Rowland and Michelle Williams.
Beyoncé is calling her fifth album an ‘exclusive visual album’ and has called upon some of the best known names in the pop industry to collaborate with her, include her husband Jay Z, Kelly and Michelle, Frank Ocean, Pharrell Williams, Justin Timberlake and Drake.
Beyoncé’s fifth album follows the 2011 release of 4, and the singer wrote in a press statement “Surprise!” adding that she was “bored” of releasing music the traditional way. She continued: “I am able to speak directly to my fans.”
Many artists’ records are leaked during the process of manufacturing and distribution stage but you can only buy Beyoncé ‘s record on iTunes. Physical copies started manufacture on Friday morning, and are expected in shops on 21 December.
A statement for Beyoncé explained: “That the album is available on the day the world is learning about its release is an unprecedented strategic move by the artist to deliver music and visual content directly to her fans when she wants to and how she wants to, with no filter.”
And Beyoncé added: “I didn’t want to release my music the way I’ve done it. There’s so much that gets between the music, the artist and the fans. I felt like I didn’t want anybody to give the message when my record is coming out. I just want this to come out when it’s ready and from me to my fans.”
Beyoncé by Beyoncé is available on iTunes for £12.99
Photos credit – © Beyoncé