Bargain android: Huawei launches the Ascend G300

You may not have heard of Huawei but, if you’re in the market for a bargain, then perhaps it’s time to get acquainted with the brand.

Huawei Technologies is a Chinese telecommunications equipment and services company with its headquarters in Shenzhen, Guangdong. The firm is actually the largest telecommunications equipment maker in the world, having overtaken Ericsson.

Now TalkTalk has confirmed it is going to be packaging the 4-inch mobile from as little as £10 per month from December. The operator has exclusivity on the phone at the moment although others are expected to start marketing it next year. SIM free, it is expected to cost around £100.

The new Ascend is the sequel to the G300, which won critical acclaim when it was released in April. It’s not one of the big names like Samsung or Apple and, clearly, it’s never going to compete when it comes to specs but Huawei is playing in the budget, rather than high-end, playing field.

Earlier this year, tech site cnet gave the G300 its Editors’ Choice award, describing it as one of the best budget phones ever created.

And, given its makers have given the G330 a bit of an upgrade, it’s sure to be just as well received too. Trustedreviews said: “Although far from being a Samsung Galaxy S3 and iPhone 5 challenger, the Huawei Ascend G330 specs punch far above the handset’s minimalist price tag”.

Although techradar is predicting it won’t live up to a fight against competitors in the same kind of price range. “It’s going to be fighting with the likes of the HTC Desire C, and that’s not a fight you’d want to enter into without the might of the name and Sense UI on board,” says the site. “Some people might like the fact most of the Ascend G330 is stock Android, as the Holo Theme is actually pretty cool. But, for us, there’s nothing to really write home about here – although we will be testing the gaming prowess Huawei is so proud of, thanks to the Adreno 200 GPU on offer.”

The G330 isn’t running on the very latest version of android, instead it has 4.0 Ice Cream Sandwich, but at such a bargain price, you can’t really complain too much.

There’s a 1GHz dual-core processor, a 5-megapixel camera and a 4-inch display, which features 480 x 800 pixels. It has BBC iPlayer and the BBC News apps pre-loaded to get you started.

Huawei says its device has raised the bar when it comes to budget level smartphones. Huawei Device UK and Ireland Product and Solutions director James Powell said: “The Ascend G330 sees Huawei, again, set a new standard for entry-level smartphones.

“It brings together phenomenal power and functionality, marked out by the fact it comes with two essential BBC apps and a killer EA Games title in Sims Freeplay. For discerning shoppers who want knock out performance and new windows on the world of mobile entertainment, without breaking the bank, the Ascend G330 can’t be touched.”

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