Austerity hits lingerie as Primark reveals stunning new budget collection

Fashionistas in the know have already pegged Primark as one of the High Street’s go to stores when the economy is struggling. So it comes as no surprise to learn that the budget retailer has just garnered a few more fans with their bargain range of lingerie. And with briefs starting at a mere £3 a pair and bras at £7, we are sure that this is one collection that the triple dip recession won’t affect.


The sexy lingerie collection has had a makeover, just in time for Valentine’s Day, and with prices this reasonable, you don’t have to opt for just one set, you can choose a couple, or even get yourself a few pairs of briefs to go with a special bra.


In these new promotional shots that wouldn’t look out of place in any high end fashion magazine, Primark show that it is not the expense that counts, but the design and how you wear it. Of course, having a body like the gorgeous brunette model pictured in their campaign does help, but lets face it, she looks as good as Rosie Huntington-Whitely, and I bet she’s half the price!

The beautiful pictures were taken with the model in various reposes, wearing a selection of the brands lingerie, and signs are this is going to be their best selling collection yet. Shot in black and white, the model, who has a little of the touch of Eva Mendes about her, is seen in a bedroom, gazing over her shoulder, probably day dreaming about the fabulous savings she gained from the Primark lingerie, and what she can spend it on.


With pretty balconette bras in black and white lace, to briefs in shorts and fluted designs, there really is something for everyone in this seasons collection. And size is also no problem, as bras go from a 32B-38D and the briefs and gowns from a 6 to 20.

ddSo fellas, if you really want to buy your lady lingerie for Valentine’s Day, I can tell you that there isn’t anything in the Primark range that would be inappropriate, in fact, you might even score some brownie points. For a quick heads up when buying ladies undergarments as presents, steer clear of red and black, too tacky, and don’t think less is more. Women like to cover up a little, so high rise pants with a stomach flattening panel are a good bet (so long as they are attractive – think Gok Wan’s new collection) and think about what is going to flatter her body. So if she needs a little lift, opt for underwired bras, and if she requires a bit of extra oomph, get a bra with padding.

But for a real treat, just give her your credit card and tell her to go crazy for the day!

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