Making quality T-shirts is probably not what you would normally associate Ashton Kutcher for, but he believes that they are the future. Ashton Kutcher is a co-founder of clothing company Pickwick & Weller, named after a character in Charles Dicken’s The Pickwick Papers, along with Ryan Donahue and Matt Rowe. The company is based in LA, and make quality T-shirts in every shape and size, for men and women.
They also have a ‘try on at home’ feature, via a Home Fit Kit, which allows you to try the tops at home for five days, so that you can find your perfect size. The new Spring/Summer 2013 line launched on Monday, and to promote the brand’s new lines, Kutcher spoke exclusively to ELLE magazine, about why he thinks everyone should own a good quality T-shirts.
Kutcher believes that: “T-shirts are the uniform of this generation. If you are going to wear something every day, it should be the best. Our aim is to make the best T-shirts on earth.”
And he is not just a frontman for the brand, he was involved in the design process and said that along with quality, comfort was also an important factor: “Comfort is essential! Feeling good is a product of comfort. We want a product that people want to live in. Your best T-shirt should be like your bed, it just feels like you are home when you are in it.”
For Kutcher, T-shirts have now become the new uniform of executives, as the younger generation are wearing them to business meetings instead of the traditional shirt. And he thinks that it is this confidence from youth that also demands good quality.
Unlike some celebrity collaborations however, the price has been kept affordable with a range that starts from $26 to $72. Kutcher said: “Our edge is in providing a great product at a great price that you can get without leaving your living room, and backing all that up with world-class customer service. We don’t want to be the best at one thing. We want to be the best at everything.”
And he also wanted an all American product, manufactured in the U.S: “We build our technology in America, we sell our product in America, and we make our product in America. I think the quality of our product and brand reflects the spirit of America through and through. Our consumers don’t cut corners and neither do we.”
Sizes range from XS, S, M and L for women, and S, M, L and XL for men.
The Home Fit Kit allows you to try on a few different styles, sizes, or colors so that you can compare on your own.
For more information visit pickwickweller.com