Apple’s reign as the market leader of the best-selling tablet – the iPad – could be drawing to a close as Amazon unveiled the new Kindle Fire last night. At just half the size of the iPad and a fraction of the cost at £130 or $199 in the US, the new Kindle Fire is no simple e reader. Designed to allow its users to play games, listen to music, download applications and watch movies, the Kindle Fire is set to be this Christmas’s most wanted present. Amazon boss Jeff Bezos commented about the product, “The reason some of the companies that have made tablets haven’t been successful is they didn’t make services.
So what we’ve done is integrate seamlessly all of our media offerings – video, movies, magazines, TV, apps, games and so on.” So what does this mean in technological specs? Well, the Kindle Fire has a LCD screen which displays 16 million colours in high-resolution, at 169 pixels per inch. It features in-plane switching technology to provide wide viewing angles. The dual-core processor gives quick responsiveness and the ultra light device weighs only 14.6 ounces, making it the most portable tablet around.
And what does this mean for the consumer? Well, magazines can be viewed with glossy, full-colour layouts, photographs and illustrations, you can choose from over 100,000 movies and TV shows, including thousands of new releases and your favourite TV shows to stream or download, purchase or rent – all just one tap away. You get a great paid app for free every day and all apps are Amazon-tested on Kindle Fire for the best experience possible.
Kindle Fire features Amazon Silk which is a revolutionary, cloud-accelerated browser that uses a “split browser” architecture to leverage the computing speed and power of the Amazon Web Services cloud. Books come alive in vibrant colour and Kindle Fire gives you free storage for all your Amazon digital content in the Amazon Cloud. Your books, movies, music and apps are available instantly to stream or download for free, at a touch of your finger.
So how does this compare to the iPad? The main difference is that the iPad has two cameras which are designed for FaceTime video calling, and they work together so you can talk to your favourite people and interact with them. The front camera puts you and your friend face-to-face. Switch to the back camera during your video call to share where you are, who you’re with or what’s going on around you.
If it’s worth filming, let the back camera roll. The iPad also has a Dual-core A5 chip which means twice the power and the graphics performance is up to nine times faster. But, it does cost £399 and is twice the size of the Kindle Fire. Time to make you mind up we think! But judging by pre-orders on Amazon’s electronics list, you already have as it is the top-selling gadget for this month.