‘It’s Amazing What Soup Can Do’ – Campbell’s New Slow Kettle Soups

The chefs at Campbells have crafted their new range of Slow Kettle Soups by using distinctive and unique flavors and tastes to create a speciality soup that tastes home made. Campbell chefs combined specific ingredients like Baby Bella mushrooms, Madeira Bisque and white beans and cooked them slowly to make Slow Kettle Style soups to be “better than homemade.” These new premium soups represent five of the nearly three dozen new products Campbell is introducing in its U.S. Soup and Simple Meals business this fall. Campbell chefs were given a brief of using exciting flavor combinations that deliver on the brand’s promise to make each soup taste that it has been “made with patience, not preservatives.” The result is Campbell’s Slow Kettle Style soups, which are unlike any others found in the soup aisle today.

The five new Campbell’s Slow Kettle Style varieties include:

  • Tuscan-Style Chicken and White Bean Soup with Asiago Cheese, Thyme & Rosemary
  • Tomato and Sweet Basil Bisque with Fresh Cream & Ground Red Pepper
  • Burgundy Beef Stew with Baby Bella Mushrooms, Roasted Garlic & Rosemary
  • Portobello Mushroom and Madeira Bisque with Shallots, Thyme & Sage
  • Southwest-Style Chicken Chili with Black Beans & Sweet Corn

Vice President and General Manager of Soup and Simple Meals, Campbell Soup Company, Ed Carolan said, “Although many brands have enjoyed success by offering premium products in categories like pasta and bread, the soup category has been slow to respond. We believe the time is right to introduce a premium line of soups that addresses this opportunity. As people continue to become more interested in gourmet foods, they are seeking out products that offer an ‘everyday premium’ experience. We anticipate that the new Slow Kettle Style soups will provide the quality they are seeking.”

Campbell’s Slow Kettle Style soups have been packaged in a clear plastic tub, which allows consumers to see the product before they buy it and are designed to appeal to higher-income shoppers who enjoy products with a more premium experience. The new soups are now available in the soup aisle at supermarkets and mass retailers nationwide for a suggested retail price of $3.99 per 15.5-ounce container. Campbell’s Slow Kettle Style soups will be featured along with classic Campbell’s Tomato and Chicken Noodle soups as part of the brand’s $100 million “It’s Amazing What Soup Can Do” advertising campaign.

For more information about Campbell’s Slow Kettle Style soups, visit their site at campbellsoup.com.

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