Aldi’s new budget £79 tablet set to be Christmas best seller

It seems that budget tablets are this years most wanted Christmas items, as Aldi proved today, when their £79 Lifetab went on sale in stores, and sold out within minutes. The bargain priced tablet is priced to compete with other retailers’ budget devices, such as Tesco’s Hudl, priced at £119, and the MyTablet from Argos, costing just £100.

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Aldi MEDION® LIFETAB

The launch of the new Lifetab from Aldi saw hundreds of canny cash saving shoppers crowding into Aldi supermarkets, all desperate to get their hands on one of the devices. The Lifetab will certainly put a dent in Tesco’s Hudl sales, which, when it was launched, was the cheapest tablet on the market. Then Argos started the price war by revealing their budget tablet, and now Aldi have undercut both of them, but how does it compare in terms of specifications?

Aldi Lifetab 

  • Dimensions 7.5 x 4.8 x 0.42”
  • Weight 11 ounces
  • Screen 7”
  • Camera Back 2 megapixels
  • Front 0.3 megapixels

Argos MyTablet

  • Dimensions 7.6 x 4.4 x 0.35
  • Weight 10 ounces
  • Screen 7”
  • Camera Back 2 megapixels
  • Front 0.3 megapixels

Tesco’s Hudl 

  • Dimensions 7.6 x 5.1 x 0.4”
  • Weight 13 ounces
  • Screen 7”
  • Camera Back 3 megapixels
  • Front 2 megapixels

So for £30 extra you get a better camera if you buy the Hudl from Tesco, and the Hudl also has 16GB of built-in memory, which is the same as the iPad mini and Google’s Nexus 7, whereas the Lifetab only has 8GB of memory. The Lifetab also only has 4 hours of battery life, compared to 9.5 hours of the Hudl. It does come with a three-year warranty however, and as the Hudl is currently sold out online in every colour option apart from purple, people may consider the Lifetab to be a suitable replacement.

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Aldi MEDION® LIFETAB

The Aldi Lifetab E7316 was developed with the help of electronics firm Medion, and experts are predicting that is it not specifications that are leading people’s choices these days, but affordability. Tony Cripps, of technology analysts Ovum, said: “It is a real threat to anyone in the tablet market.”

With the threat that Christmas is approaching fast and many people are worrying that they may not get their first budget tablet of choice, the Lifetab is a reasonable option. And despite the rise of their popularity in recent years, as many as three quarters of households still do not possess one. This leaves a huge gap in the marketplace for bargain priced tablets to fill.

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Aldi MEDION® LIFETAB

Tony Baines, of Aldi, said: “We have positioned our Christmas offering this year to cater for every member of the immediate family with a fantastic gift at a manageable price, without compromising on quality.”

There is the worry however, that the rise in popularity of people buying tablets and such like devices has led to the downfall in parents reading books to their children at bedtime. In a survey, around 70% of 2,000 parents who were asked, said that they now use tablets, computers or iPhone apps instead. However, some parents did say that using a tablet did make story telling more stimulating and that it was actually helping to revive the tradition.

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