LG is taking on the biggest player in the smartphone world with its new Optimus G Pro.
Revealed at Mobile World Congress in Barcelona, the new gizmo is very much designed to compete with Samsung’s Galaxy Note II as the demand for smartphone-tablet hybrids, or phablets, continues to increase.
With a 5.5-inch screen, exactly the same as the Note, the new Optimus G Pro is small enough to carry around every day but big enough to add additional utility.
Launched in Asia late last year, LG have now announced the gizmo is coming to the UK and should be available to buy early next month. The UK market is expected to get the Optimus G though, rather than the up-to-the-minute G Pro.
It was just one of a quartet of devices unveiled by LG at the trade expo in Spain this week, all part of the Optimus family. Along with the G, there’s the Vu, the F and the LII.
And LG clearly has high hopes for its new handsets. The company has set a sales target of selling 10 million smartphones every quarter, doubling sales of its LTE devices during 2013.
Two of the models are aimed at the high-end of the market and two are more pocket friendly. “Flagship models from the G and Vu series will target the premium segment,” said the company, “while the F and L series will be positioned as more mass audience smartphones for 4G LTE and the 3G markets, respectively.”
The Optimus G, as you might expect from a top-end product, comes with an impressive Qualcomm Snapdragon S4 Pro Quad-Core processor. The Vu offers a 4:3 aspect, which LG believes will appeal to those wanted to use their device for watching movies or for gaming. The F is the 4G phone with an affordable price tag and the LII is the budget model.
The G Pro, with its 5.5-inch full HD IPS display has an eye-popping 400ppi so everything you look at with the device is simply stunning. The high-spec puts the Pro in direct competition not only with the Samsung Galaxy Note 2, but with the likes of the Huawei Ascend Mate and ZTE’s Grand Memo as a market which was once dismissed as neither one thing nor the other – too small to be a tablet and too big to be a phone – continues to grow.
Analysts say LG is working hard to remain competitive at both ends of the market. The firm wants to build on the success of its popular Nexus, which it partnered up with Google to make while competing with rivalry from Chinese manufacturers offering cheaper devices.
Dr Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company, said: “Since the successful initial launch of the Optimus G, LG has continued to improve the smartphone to offer better usability and value for our customers. We’re excited to be bringing to Europe the improved Optimus G, our most powerful Quad-Core device optimised for 4G LTE networks.”
No prices for the new LG models have yet been announced.