4G Launched Today – What it means for you

For the first time ever today, UK customers can enjoy the superfast service of 4G mobile services in 11 major cities, and EE, the UK’s most advanced digital communications company, say that they hope to roll out the service to 2,000 sq miles every month.

Also available from EE is Fibre Broadband to 11 million premises, with a superfast speed typically ten times faster than standard broadband and new research shows that around three quarters of businesses (74%) are planning to adopt 4G within 12 months.

It is hoped that this new service will offer companies an opportunity to increase innovation, boost productivity and cut costs, as this has been the experience of companies in countries such as the US, Sweden, Japan and Germany, since the technology was first introduced.

You will also see from today the arrival of over 700 EE stores on high streets across the country in one of the biggest and fastest transformations in UK retail history.

Olaf Swantee, the CEO at EE, said: “Today is a landmark day for our company, the UK mobile industry and, most importantly, the country’s businesses and consumers. But this is just the start as our 4G network will continue to grow stronger and wider by the day.

We’re investing £1.5 billion in our network to be the first company to offer mobile 4G in the UK, alongside the biggest 3G network. Combined with our Fibre Broadband and revolutionary service model we have a pioneering and unique offer to customers across the UK – superfast speeds in the home, superfast speeds on the move and expert service on nearly every high street in Britain.”


The delivery of 4G and the company’s retail transformation has been underpinned by an intensive employee training programme as well as a comprehensive national IT infrastructure upgrade to ensure that EE customers receive expert service. The 11 cities that have been provided with the 4G service so far are Bristol, Birmingham, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Sheffield and Southampton. 4G allows users to:

  • Access the web on the go in an instant
  • Download large email attachments quicker than ever
  • Watch live TV on the move without buffering
  • Download high-definition movies in minutes
  • Play live multiplayer games on the go
  • Make high quality video calls on the move

But this is just the first stage of proceedings as 4G coverage from EE will expand by 2,000 square miles every month, both into new cities as well as providing denser coverage in existing areas. This means the service will be available in a further five cities before Christmas, with more cities and rural locations planned for 2013, and 98% of the population due to be covered by the end of 2014.

EE Storefront

EE are hoping that 4G mobile coverage will be made available to around two million people in Britain every single month between now and the end of 2014, and that will make this the fastest rollout of any UK network in history.

And if that wasn’t enough, EE have also introduced their Fibre Broadband, which is typically ten times faster in homes and offices, and is available to 11 million premises from today as well. EE say this is ideal for households or small businesses with multiple devices, as it offers maximum download speeds of up to 76Mbps – allowing customers to stream HDTV, play online games, watch films on demand or quickly upload or download large files.

So far 4G is only available on the new smart phones such as the iPhone5 and Samsung Galaxy Note and you will pay around £36 for a basic monthly contract. This will give you around 1500 website views but if you want extra you could be paying upto around £60 more. For more information check out EE’s pages on: Facebook,  Twitter,  YouTube,  LinkedIn.

All Photo Credits: EE

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