Apple has won the festive gadget wars according to latest download figures. Mobile analytics firm Flurry has revealed 328 million apps were downloaded on Christmas day, with 51 per cent of them for tablets and 49 per cent for smartphones.
“The big winners,” said Flurry, “were Apple iPads, Apple iPad Minis and Amazon Kindle Fire HD 7-inch tablets.”
The firm said its figures provided a snapshot of what presents people received in their Christmas stocking. It’s a boon for developers, with stats massively up on the 242 million app downloads on Christmas Day 2011.
In a blog post to announce the new figures, Flurry vice president Peter Farago said: “The big winners were Apple iPads, Apple iPad Minis and Amazon Kindle Fire HD 7-inch tablets. In particular, Amazon had a very strong performance in the tablet category, growing by several thousand per cent over its baseline of tablet activations over the earlier part of December.”
He said that more iOS and Android devices are activated on Christmas Day than any other day of the year, with this year being no exception. “On this Christmas Day 2012,” said Farago, “more iPhones, iPads, Galaxy’s, Kindle Fires, and more, were activated than on any other day in history. Moreover, as soon as we could tear the wrapping paper off our cool new devices, we started downloading a record volume of apps.”
The new stats come as individual developers talk about their delight at their festive download success.
Keith Shepherd, who co-founded Imangi Studios has already tweeted that its Temple Run game, described as “the most exhilarating running game ever,” had more than 1 million downloads on iOS, the same on Android and more than half a million on Amazon on Christmas Day.
Some forum users have been rather disparaging, with one saying: “New iPads would naturally have the highest number of downloads, as the first app needing to be downloaded by all owners would be Google Maps.”
But Google Maps obviously doesn’t account for all of the downloaded apps. People who got the likes of Apple’s iPad for Christmas clearly couldn’t wait to add some new entertainment to their device. Users were downloading the likes of Catapult Madness, where your castle comes under siege and you have to use your catapult to launch peasants to reach a neighbour.
Also popular was Bubble Shooter, an addictive game by Hidden Sweet where you have to make combinations of three or more bubbles to make them disappear and score points and the ever-popular Angry Birds. Currently, Angry Birds Seasons is topping Apple’s iTunes apps chart. The Angry Birds celebrate different festive seasons around the world, with more than 300 levels to explore.
And, it doesn’t end there. Up until New Year’s Day, Flurry expects “significantly elevated” app download rates, with total downloads passing the 1.5 billion mark and having a shot at breaking through the 2 billion barrier for the first time.
As for 2013, Flurry says it is looking forward to “accelerated growth” and “continued success” for developers.