Reasons Your Company Needs a Business Page on Facebook

By: Joseph Akintaju on April 22, 2013 @ 3:47 pm.

Social media marketing is essential for your business. It is an important tool for building your brand, driving traffic, and expanding your reach. In addition to joining all of the appropriate social sites, creating a Facebook company page should always be a part of your social media strategy.

Some people try to get by with using their personal profile for their business needs. Facebook has a strict policy about companies using personal profiles instead of business pages. If you are caught trying to ‘friend’ someone- which you can only do with a personal profile-then you will be immediately kicked off Facebook.

It’s not a risk worth taking. There are so many more benefits doing it the right way.

What are the pluses to having a Facebook business page?

1. Targeted Campaigns

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Stephanie Lichtenstein, President and Founder of MicroMediaMarketing.com,
explains that the very best thing about a Facebook business page is that you can promote your business through targeted campaigns.

Why are targeted campaigns important?

They give you a clear look at your demographic.
You can market to a very specific consumer base.
You can do targeted promotions.

Of course you also want these consumers directed back to your website, so make sure it is properly set up, preferably on WordPress. There are so many great social media plugins on WordPress that automatically update Facebook and Twitter every time a post is added to your site. If you are unsure how to create a WordPress website then check out some of the great online tutorials. The process is very simple.

2. Snapshot

With a business page, you find out exactly who is looking at your page, which is information you will be able to use later on. It is very valuable to know whether a housewife from Nebraska is looking at your page or a student from New York. Then you can set up hyper-targeted ads for those people.

3. They Like You

You may not be able to ‘friend ‘people on Facebook with a business page, but you can accumulate ‘likes’. And the people who ‘like’ your page will get your latest updates.

4. Facebook Contests

By using a 3rd party app for targeted promotions like Wildfire, you can set up your own contests. Facebook uses Wildfire also. A contest will help you to add more ‘likes’ and it also collects email addresses. You can get a lot of demographic information about your customer and contests are an inexpensive method. “A 30-day contest can cost a little over $100,” says Lichtenstein.

5. Promoted Posts

If you want to widen your audience for specific posts, a business page gives you the option of adding ‘promoted posts.’ You can get hundreds of readers for a post for only $5.00. The administrator for your site simply clicks on the promote option that is next to each post.

You decide how much to spend and what audience you want to target with your post. You aren’t limited to immediate postings. You can schedule the posts for any time- even later in the week.

Help!

If you don’t want to personally oversee the creation and maintenance of a Facebook business page, then the answer is simple: Hire a social media marketing company like Lichtenstein’s MicroMediaMarketing.com. You essentially hand off the maintenance duties to someone who will be responsible for all of your social media needs.

What types of duties is a social media specialist responsible for?

Monitoring your social media sites Monday-Friday
Keeping track of all comments made on your accounts
Monitoring key words

They can even train someone in your company to be an in-house social media specialist. Many people make the mistake of handing off social media duties to an intern, and that mistake can be very harmful. Your company name is always at stake and you don’t want to risk with someone who doesn’t know the power behind their choices.

So if you know that you don’t want the responsibility, bu

t you do want someone in your company to be knowledgeable, then having someone you trust trained by a reputable company may be the best way to go.

No matter who is the administrator for your Facebook account, you need to have a business page to increase brand awareness and drive traffic back to your blog or website.

Mike Kelley and his wife Beth live in Townsend, Washington on the Olympic Peninsula. When Mike first visited the area he knew within one hour that he wanted to live there. He and Beth made the move across the country less than two months later. Mike started his business http://www.shopwpthemes.com with the same kind of certainty. After building sites for 10 years, he was immediately able to recognize that WordPress was something special. He finds WordPress sites more appealing than traditional, static sites because of their flexibility.

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