Beauty

Amy Childs Launches Her First Fragrance

By: Janey Davies on March 4, 2013 @ 6:20 pm

There may have been only a handful of people waiting to meet Amy Childs at the launch of her new fragrance, called – Amy Childs, but we are positive that the reality TV star’s foray into perfumery is going to be a huge success. Not that we are experts in this field but going on her past record, it seems that any Amy turns her hand to, she makes into a profitable business. Ms Childs was spotted at Boots in Oxford Street, to personally promote her latest product. She looked the part of a glamourous TV star as she dressed in a gorgeous sparkling, full length purple strapless gown, which matched the colour of her salon and the colours in the perfume bottle. Amy is famous for her stunning auburn hair which she usually wears flowing down and in curls, but on this occasion she wore it up, in a sophisticated French bun, to match her head to toe glam look, which she finished off with some sky scraping silver heels.

The former TOWIE star, at 22 years old, has many successful products on the market, including a swimwear range, a lingerie collection, a clothing range she designed exclusively for Lipsy, and of course, where it all started, her make up products. Amy left The Only Way Is Essex and instantly became a star in her own right, for her lovable personality and her humourous character. She appeared on Celebrity Big Brother 2011 where she came third, and is undoubtably one of TOWIE’S more successful ex cast members. She may have been a little disappointed with the initial attendance at Boots yesterday, but her reps insisted that it got a lot busier as the day wore on, with the queue positively bustling by the end of the day. Her rep told the Mail Online, “Amy sold over a 100 bottles of her fragrance, and she and Boots were really happy with the turnout.”

For support, Amy bought her boyfriend, David Peters, with her, who tweeted during the promotion, ‘Lovely to see everyone turn up to @MissAmyChilds signing today.’ Amy had been busy already that day as she had turned up at club Aura for a promotional photo shoot, especially booked to publicise her perfume. She said, “I always wanted to have my own perfume range. And everyone told me to come out with my own perfume soon. It took me a long time to get the design and smell right and I am pleased with the result.” Amy also spoke about fragrances for men, and gave some essential male grooming advice, “I love someone who smells good. That does not mean slapping on loads of deodorant.” Amy spoke about the hard work involved in getting the scent just right. “It was a lot of hard work getting the right fragrance – and loads of meetings. I love perfume anyway so it was obviously hard work. I’m really pleased with the smell.” And the 22 year old star added that she thought some major celebrities would like the smell of her new perfume, “I’d love every celebrity to wear my perfume, because I know that they’d absolutely love it. Victoria Beckham definitely needs to wear my perfume. I’m going to definitely send her a bottle. Kate Middleton as well, I think she’d like it. She’s glam.”The Amy Childs fragrance has top notes of pomegranate, exotic kumquat and dewy green leaves that lead into a floral bouquet of lotus, champaca and purple orchid, rounded out by a delicately feminine base of amber, skin musks, purple violet, soft, warm woods and vanilla pods. It costs £20 and will be available in all good fragrance retailers from August 18.

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